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Mind Of Mike Erwin

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Mike’s Mind!

Storytelling Marketing Strategy

Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience.

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Step-by-Step Brand Building Checklist

Here is my personal brand building checklist. I use this every time I launch a new business. Setting the tone is the fun part of brand building. This is where you get to define your brand’s visual image (look & feel) which includes:

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4 Must Have Ingredients To Create a Popular Brand

It can get overwhelming and outright frustrating when you’re just getting a business off the ground while trying to come up with a unique brand that will stand out. The truth is, it doesn’t have to be that difficult. In fact, building an outstanding brand comes down to just 4 main components:

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Promote Your Videos Outside Of YouTube

In my last post I walked you through the process of engaging with other channels on YouTube. The point was to draw traffic within the YouTube ecosystem. In this post, I’m going to share with you the process of driving traffic from outside of YouTube.

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Promoting Your Video Within YouTube

Please understand that a large chunk of the traffic YouTube videos get come organically from within YouTube’s ecosystem. It’s kind of like Amazon. There is already enough traffic percolating through the system.

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How to Improve Your Competitors Videos

Once you have gone through their videos, you are left with several choices in terms of improvement. Generally speaking, when you’re looking to improve on your competitors’ content, you can improve on the following five points.

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Studying Your Competitors Videos

If you’re trying to build a successful YouTube channel the good news here is that your competitors have done most of the heavy lifting already. What you want to do is figure out your niche and focus on your keywords.

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Create Successful Amazon FBA Listings

Hopefully, you’ve followed the advice in my earlier posts and have chosen an awesome product. And hopefully, you’re now marketing it well so that a huge amount of people are rushing to place their orders.

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Sourcing Amazon FBA Products

There are lots of places that you can find products to resell and of course you do have the option of going direct to the manufacturers. You can also opt to create your own products and get them shipped to Amazon!

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Getting Started With Amazon FBA

Let’s start from the beginning: what exactly is Amazon FBA? Essentially, FBA stands for “Fulfilment By Amazon.” This does exactly what it says on the tin: it means that Amazon will handle your fulfillment.

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