How to Market Yourself As A New Real Estate Agent
Hey guys, in this article I wanted to address a question that I recently got from a subscriber that wanted to know how do you market yourself as a new agent when you don’t have any listings or sales to back you up. How do you build credibility?
This is a great question and I’m sure that there’s many other agents out there that have this question so I wanted to make this post to address it.
The first thing you’re going to want to do is get in contact with anyone and everyone that knows you. All your friends, all your family, any relatives, people at church or any organizations that you’re involved with.
Everyone should now know that you’re in real estate and that you are now their go-to agent. Build a newsletter, call them, text them or email them.
You’d be surprised at how many people are actually going to reach out to you and tell you “you know what I’m actually interested in buying” or “I’m actually thinking about selling my house maybe you can help me out.”
These are the people that are going to help you build your credibility at the beginning because you’re going to get these listings or these buyers.
These are people that know you so it’s going to be easier for you to work with them as opposed to someone that you door knock or cold call that don’t know you at all. So that’s the first option I want to give you guys. Get in contact with your personal circle.
Use Your Company
The next thing is use your company’s track record. You can say “our company was number five last year in listings sold, our team sold over 75 homes and we deliver quality results.”
You could also say “our team delivers professional services and we get you top dollar for your home” or “we help you put the most money in your pocket in the shortest amount of time.”
When you say this with confidence and certainty people are going to believe you. You have to have that confidence in you that even though you’re brand new you can deliver these results for them and you have your team to back you up.
The last option I want to offer you guys is partner up with one of the top producing agents in your office. Look for someone or ask around and say “hey, I’m brand new and eager to learn. I’m driven and committed and I want to know how you got to your level.”
I would also ask if perhaps I can be involved in any transactions with them or just learn from them. Maybe I could hold an open house and we can work together find a buyer or something.
When they see that you’re very committed, dedicated and eager to learn maybe they’ll give you a chance. Hopefully you work in an office where all your teammates are there to support you and want to see you succeed.
One of them will most likely tell you “ok, I see you really want to learn just don’t let me down, prove yourself and yeah we can possibly work together.”
Get Comfortable On The Phone
One more tip that I want to give you guys is that no matter what you do always, always follow up! Remember that communication is key and there’s nothing that agents hate more than people that don’t communicate.
I know agents that call the other agent and they don’t answer, they text but they don’t answer the phone. If you’re afraid of speaking on the phone start role-playing with somebody in your office, your friends or family.
Get comfortable over the phone. There’s so many conversations, so many headaches that can be avoided with just a simple phone call.
How to Market Yourself As A New Real Estate Agent – Conclusion
Hopefully this post helps you or any other person out there if you’re brand new. Just always be confident and certain that you will deliver the quality results that you say and the seller as long as they see that in you they will believe you.
With that being said leave a comment and share this post with your friends. If you guys have any other questions go ahead and put them in the comment section below and I’ll make sure to answer them in an upcoming post.