Outsourcing YouTube Content Creation
Today we’re gonna be diving into how you can pump out more videos for your channel without getting burned out by tapping into the power of outsourcing.
If you’re interested in being successful with your channel long term, building a team is absolutely critical to that long term success.
I’m going to show you exactly how I work with individuals on my team to make sure that we consistently post videos and for our clients and when you stick around to the end I’ll be sharing with you a little outsourcing pro tip especially if you’re just getting started.
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Outsourcing Keyword Research
#1 The first step to outsourcing your content creation for your YouTube channel is coming up with some sort of outline of a process so you can begin to identify what pieces you don’t want to do anymore.
This step is research and with the research phase that’s figuring out what types of videos you’re gonna be posting on your channel. One way to outsource this is to head over to Upwork or Fiverr.
Find someone who’s really good at either doing keyword research for YouTube or some sort of blog or content expert who can look at your channel and then go find a bunch of video ideas or keywords for you.
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So if you’re just looking for keywords, 25 to 50 bucks and you’ll have more keywords than you’ll know what to do with and you’ll be able to create a lot of great ideas out of those keywords, so it’s a great way to kind of jumpstart that brainstorming process.
If you don’t feel like you want to come up with all the ideas yourself and if you have a little bit more of a budget, 150 to 200 dollars is going to allow you to hire a Content expert who can really take a deep dive and actually come up with topics and video headlines for you.
Outsourcing Your Content
#2 Speaking of headlines that’s step number two in the process. Writing, this is one of the steps that I typically don’t outsource however I do know of other youtubers that I’ve talked to where they actually have someone write the script for them.
Then either memorize it or use a teleprompter to deliver it and this is a great way to cut down on the amount of time it takes you to film something, especially if you already have a script.
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If you want to get fancy you can learn how to use a teleprompter and really speed up the time it takes to put together a youtube video and you’re looking at a budget of anywhere from 200 to 500 dollars because script writers can get quite pricey.
Outsourcing Video Production
#3 The next step in our process is production and this is actually recording the video. You probably can’t outsource that part unless you’re doing a bunch of whiteboard videos or you’re just doing explainer videos with pictures.
The editing process is the big elephant in the room. Chances are if you’ve been doing YouTube videos for any length of time this is the one task that takes up the most amount of time and is the least fun.
So to help you get started outsourcing the editing process without having to pay an editor who’s anywhere from 30 to 50 bucks an hour and it adds up really quickly, what you do is you sit down you record the video and you cut out all your ums and your aahs.
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Now you can hand a rough draft version of everything that you want set in the video to an editor and then it’s going to cut down the amount of time it takes the editor to color adjust, add lower thirds and add some graphics to your video.
So all of that fun stuff that makes your video a little more engaging than just sitting in front of the camera and talking can be outsourced relatively inexpensively.
Most of the cost of outsourcing video editing is the video editor trying to read your mind and figure out what you did or didn’t want in the video so just an easy hack to cut down on the cost of outsourcing your video editing.
With video editing you’re gonna be looking at anywhere from 75 bucks all the way up to 300 to do this, just depends on how fancy you get and then for your actual video graphics that’s anywhere from 15 to 50 dollars per video.
Outsourcing YouTube SEO
#4 This next step is actually debated quite a bit but I am still a big proponent of YouTube SEO and one of the easiest ways to get started with outsourcing your YouTube content creation is having someone do the tag research and writing the SEO descriptions for your videos.
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This is something that’s really easy to outsource because someone can watch your video or they can look at your show notes and create a description and find the right tags for your video.
Outsourcing Promotion Of Your Video
#5 Finally, the last step in the process is the actual promotion. This is when you post it and where you share it across all the other social media channels and this is actually the place that I recommend starting.
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It’s also the least expensive to start because you’re probably only going to be paying a VA anywhere from 5 to 15 dollars to get this done for you and as a content creator this is something that’s really worth it.
It’s really easy to have someone get started with this as you kind of refine the rest of the process. You can start outsourcing and it gets you in the mindset of delegating tasks that aren’t important.
Remember, you’re the content creator so your job is to create the content not necessarily be the one who always posts it which leads me into my pro tip for you.
Hire a VA at least for two to three hours a week to help you with that promotion process and you can always scale up their hours later and this is the best way to get started.
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Really you’re looking to build a team long term. You’re not just looking for a bunch of freelancers, you’re not just looking for a bunch of Fiver gigs that you can order over and over again.
You’re gonna be much more successful long term if you hire people and try to bring them inside your process and actually grow with you, your company and your channel.
Outsourcing YouTube Content Creation – Conclusion
Creating YouTube videos is essential to your long-term success and these content creation outsourcing tips will help keep you from burning out.
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Thank you for checking out this article and if you got some value out of this make sure to share and leave a comment.
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