10 Simple Ways To Increase Your Online Sales
In today’s post we will be going over 10 simple ways to increase your online sales. If you have a product your selling or your own online store you realize that the competition is fierce.
Many people think just by having a Shopify or Etsy store the money will just start rolling in. Believe me, it’s not as easy as the guru’s make it out to be.
Hopefully these 10 tips will give you some ideas and help you increase your sales.
1. When you make your first sale, follow-up with the customer
You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up with them regularly.
The goal is to begin building a relationship with your customers so you need to keep in constant contact with them.
2. You could upsell to your customers
When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
If you are not doing this you ARE leaving money on the table. People already have their credit card out, give them a reason to use it with great products that will go with their purchase.
3. Referring Customers
Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
You can use this method a lot of different ways. For example, you could give them a 10% discount if they share your product on Facebook or Pinterest.
4. Create an Affiliate Program
When you sell a product, give your customers the option of joining your affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
Setting up your affiliate program is not as hard as you may think. Optin Monster has a great article showing you exactly what you need to know.
5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
There is some big money to be made doing this. I suggested this to one of my clients that was actually making dresses.
Sure, she was making a lot of sales of the dresses but the time it took eventually just wore her down. Now she just creates the patterns and sells them.
She creates the pattern once, it sells over and over again without the additional work.
6. Cross Promote
You could cross promote your product with other businesses’ products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
7. Include Coupons
When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
You should also include a short handwritten note to give it a personal touch. Make sure to have your website name in your coupon or note.
Learn more about: Start Your Own Ecommerce Website
8. Send a Catalog
Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
Study some of the catalogs that you receive and see how they are using them to promote their products.
9. Sell gift certificates for your products
You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
This works great as the person who received the certificate won’t mind spending a little money if most of the product they want is paid for already.
10. Send your customers free products with their product package
The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
10 Simple Ways to Increase Your Online Sales – Conclusion
There you go, 10 simple ways to increase your online sales. The great thing is that you can implement them immediately.
As I said, they are easy to start using but the outcome could be a substantial increase in your conversion and/or buy rate which is the ultimate goal.
It is extremely important to make your customer and/or prospect feel special, build a relationship and to provide them with additional value-added items that will keep them coming back.