Customers Can’t Find Your Business
If your company does not have a website that works on smartphones, you are losing more traffic, phone calls and customers every day.
What if I told you that seven out of 10 prospects and customers in your market can’t find your business? You’d be very disturbed by that, wouldn’t you? Are you intrested in reading that Growing Your Facebook PageFollowers?
Now, what if I told you that 75% of the calls your prospects and customers want to make to your business are not getting through? Gain and Retain Customers. Would I be able to see the veins in your neck as you raise your voice to declare that such a thing would be impossible?
There are some tips for you 10 Simple Ways To Increase YourOnline Sales.
Well, in the past year or so, addressing small business audiences around the country, I’ve asked this simple question: “How many of you have a website that conforms to the small screen — a mobile website?” I’m sorry to report that the number of attendees who raised their hands — across multiple industries — was in the vast minority. Have a look on 10 Tips That Will Decide YourWebsite’s Fate.
To dramatize how unfortunate this response (there are some ‘Tax Tips For Entrepreneurs‘ )is, let’s go to the research: During 2018, well over 200 million Americans will use a smartphone. And that number is projected to continue to grow in the coming years.
What Your Customers Are Doing
So what are all these people — very likely, including you — doing on the tiny screens of these magic wands we hold in the palms of our hands? Besides making calls, texting and sending emails, they are:
Shopping online — making decisions about what they want and who to buy it from. In shopping social media plays an important role Social Media Marketing Tips YouNeed To Know.
Navigating to businesses — like the previously unknown business that popped up on Google Maps – What Is Google My Business.
Buying stuff — and paying for it by touching their index finger to one tiny button on the screen. It’s called “One touch” and customers love Whether they know the business or not, they can one-touch with PayPal and Amazon, plus other preloaded credit/debit financial sources. By which Gain and Retain Customers.
You may be saying, “Well, duh!” Everybody knows that.” But your protest doesn’t count unless you would’ve raised your hand when I asked about who has a mobile site. Have some Social Media Marketing PrinciplesYou Must Know.
And I can hear you further protesting that customers can do all three of those things on your regular site. But, again, no points. Customers don’t want to do either one of those three things on your regular website while looking at the small screen of their smartphone. And they don’t have to because there are hundreds of competitors — from Amazon to Amy’s Boutique — whose mobile site conforms to the small screen while delivering a one-touch payment option. Read the post about amazon How To Create Amazon AffiliateLinks.
If you don’t have a mobile site (not a mobile app, which you’ll probably never need) the news gets worse: When a hungry person speaks these word into a smartphone, “pepperoni pizza in east Peoria,” search engines know what kind of device the request is from, and move non-mobile-ready sites way down the search results. This person wants a hot phone number, big directions on a small screen, and one-touch pay. Use the best practice for your branding Marketing Basics for Growing YourList.
It’s been 25 years since you and I first had access to the internet, Don’t Forget About Word-Of-MouthMarketing and a decade since we’ve had smartphones. In the Age of the Customer, where being relevant to customers is trumping being competitive, a big part of relevance is being fully accessible and high-functioning when a prospect or customer wants to connect with you based on their expectations. And every day, that expectation is increasingly manifesting in the palm of a hand.
Do you have an idea about how to Automate Your Salesperson.
Finally, if you don’t have a mobile site, I have good news: You can get one in a few days for a few hundred dollars. You must be ready for mobile primetime. Your prospects and customers expect it. 10 Unique Ways To Make Money As ATeenager.
Related articles are: