Your Autoresponder Is The Perfect Salesperson
Most salespeople will tell you that most sales occur after the prospect has said no a number of times. Setup your autoresponder to be your perfect salesperson.
You need to have a way to follow up with people who don’t throw their wallet at you on their first visit to your product or site. That’s where the value of an optin form and autoresponder comes in.
There will be different types of people viewing your site. From the people who want information on a product or service to those who have already made a decision and are ready to buy.
Even if you have a great sales letter you will only convert a certain percentage of people on the first viewing. And others will only buy after seeing the information a certain number of times.
Some people need to see that something has been around for a while before they will give it any credibility.
Now of course you can improve those odds by getting a professional direct marketer to write your sales letter, doing a joint venture with a more experienced direct marketer or by giving a special offer with a discount and/or free bonuses.
Which Autoresponder To Choose
These are all great things to do but let’s get back to focusing on direct simplistic benefits of the autoresponder. The autoresponder is the perfect sales person. It never sleeps, it’s always on time and it’s low cost.
I just like the fact that I pay the same monthly fee 17.95/month no matter how big my list gets. The other companies charge more as your list grows.
You can create separate campaigns (list of people’s email addresses) with different messages for different types of products. It is much easier to sell to a list of people that have a common interest than just to a common list.
Set up each campaign with a series of messages, pre-programmed to go out at a certain interval of days. Eg Instant, Day 3, Day 7 etc etc.
Encourage them to take action and use your words to help them see the benefits of doing that. After you set it up once, this will all happen automatically as soon as the prospect subscribes to your list.
You can tweak the messages and improve on them over time until you have the perfect salesperson staying in contact with your customer and ensuring that you have every chance to make a sale.
Meanwhile you are sleeping, surfing or working on other money making ideas.
For people to buy from you they need to trust you. Regular contact with the person and giving them useful information is a great way to achieve this.
Now before we get too carried away with this idea, are you in this business to send out information or to run a business and make money?
Now you want to be clear on that as professionally run businesses generally make the most money.
Sure you want these people to improve their lives. As a quality internet marketer, you always send people valuable information.
Remember this, people’s lives only change when the person changes, and the catalyst for them changing is to make a choice about something.
Buying your product can be one of those choices that are moving them towards something that they want.
Learn more about: How To Create Great Autoresponder Emails
Your Autoresponder Is The Perfect Salesperson – Conclusion
So set up a persuasive series of messages in your autoresponder to encourage people to take action and get your product or service. Get them excited about the possibilities.
Continue the series of messages after purchase to encourage them to take action and use the product to get what they want. If you help them with this they will be much more likely to buy other products that you introduce to them.
Make sure you capture people’s email addresses and use the magic of the perfect persistent salesperson to create credibility and plenty of sales.