Step-by-Step Brand Building Checklist

Step-by-Step Brand Building Checklist

Here is my personal brand building checklist. I use this every time I launch a new business. Setting the tone is the fun part of brand building. This is where you get to define your brand’s visual image (look & feel) which includes:

Color Scheme

What do you envision as the look and feel of your brand? What colors do you feel stand out? What kind of graphics do you plan to


Depending on the type of business you are planning to launch you’ll want to consider hiring a professional graphic designer to create digital product images, banners, a logo and other graphic elements that anchor your brand.

You can hire people from places like or you can look for graphic designers from freelance markets like

Domain & Website

Register a domain that defines your brand in some way and set up a simple website using content management services like

You can register a domain at or for less than $12 a year and set up a hosting account with Hostgator or Bluehost or a variety of other hosting providers.

Social Accounts

You’ll want to quickly snag any social media accounts that you plan to use so that you can stake claim to your brand’s username. This could be your website domain or perhaps a keyword-based name that attracts attention.

Track Your Customers & Traffic

Integrate a site analytics tool into your website so that you can keep a steady pulse on where your traffic is coming from. This will help you later develop marketing campaigns that are geared towards your prime sources of traffic.

Resource: How to install Google Analytics:

Applying Differentiators

Next, you’ll want to look for ways you can stand apart other than the visual look and feel of your brand’s image. Here are a few ways to do

Create a Unique Tagline

A slogan is an important part of every brand because it simplifies your brand message and breaks it down into a few descriptive words. A tagline is important because it helps to create an immediate connection between you and your customer.

You’re essentially acknowledging your audience’s expectations and reinforcing your commitment to providing value. As business owners in highly competitive markets, it’s important to always go the extra mile in becoming memorable.

A tagline can give you instant recognition in crowded markets. Not sure how to create an unforgettable tagline that helps to establish
your brand? Think of the following when coming up with your tagline:

What impression do you want to make? What image do you want to convey? What words would you want them to use to describe your brand?

The bottom line is, the more specific, unique and direct your brand is, the easier it will be to connect with your target audience, build a
relationship with your customers based on trust and reliability, and ultimately, sell more products.

When a potential customer purchases one of your products, you want them to know what to expect without having to think twice.

Connect Brand Elements

It’s important to always connect every component of your business together to provide potential customers with different ways to reach out to you, and become part of your tribe.

For example, you should always feature your social media links on your website so that people can follow you and begin to interact with you through multiple channels. The more often people see your social media links, the more likely they’ll be to follow you.

Provide Social Proof (if available)

People want to be reassured that you know what you’re talking about and that your products have helped others in similar situations. So, whenever possible, include testimonials and feedback from customers who have benefited from your products or services.

Positive reviews can be the driving force behind successful product launches so don’t overlook this!

Step-by-Step Brand Building Checklist – Final Words

By applying differentiators throughout your brand message and by creating a look and feel that speaks to your audience. You’re setting
the wheels in motion by connecting that brand message to products and services that offer clear value and go the extra mile.

Don’t overlook the importance of visual appeal. Everything from your graphics, logo, product covers to the tagline you use to further explain your brand are equally important.

Evaluate your brand from a customer’s perspective as though you were considering your own products and services. If you struggle with
this, ask friends, family or business colleagues to look at the different components of your brand so they can provide valuable feedback.

Here are a few things to keep in mind: Does your marketing message clearly define what you’re offering? Is your brand message easy to understand? Does it satisfy the most common market expectations?

Most importantly, does your author brand answer the question of why they should choose you when they are given hundreds of possible

If you aren’t sure of the expectations and burning questions within your niche, please take some time to study your market. Read through
Facebook groups and pages, subreddit threads and forums.

Buy products from successful businesses in your market. Get to know your audience and what they want most from the products they

The more you focus on getting to know your audience and what they want most, the more purposeful your brand message will be.


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