10 Quick Tips To Increase Website Traffic in Minutes
In this post I’m going to show you ten really easy ways to increase website traffic. If you want to transform your website into a customer or lead generation machine I’ll show you all my best tips, tactics and secrets to get there fast.
Now I’m not saying you have to do all of these strategies, just pick a couple that seem easiest to you and you’ll see some really great results. Okay, so let’s jump right into it.
Start promoting old and new articles that you write on LinkedIn. This works especially well if you have a lot of connections on LinkedIn. All you’re going to do here is go through your existing blog posts and see which of them your connections would find most interesting.
Make a list of those and just put them out on LinkedIn every few days. Every time you write a new post think of that, think of what they want to see and then put the article up in the blog section of your site and then link to it from LinkedIn.
I recommend using a really attention-grabbing headline, a nice-looking image and a little description as well. It entices people to click through over to your site.
Now a bonus tip for this one, video content works especially well on LinkedIn. What you might want to do is repurpose some of your best blog posts into video content and then upload that into LinkedIn along with a description and a catchy title and a link back to your site.
Upside Down Guest Blog Post
My number two tip comes from Backlinko and that is guest post with an upside down blog post. So let me explain what that is, if you’re familiar with SEO and getting backlinks to your site you’re probably familiar with the concept of guest posting.
This is where you basically just reach out to blog owners and say “hey I’ve got this idea for an article would you mind if I wrote it for you” and then get a link back to your site in the bio section.
That works really well for getting those link’s but not so well for getting clicks through back to your site, because what happens is those links are often just kind of buried in the bio section at the bottom of the page and hardly anyone ever gets there to read it.
So what’s an upside down blog post and how is that going to help? Basically what it is is you write this article and somewhere near the top of it you include a few links to other helpful resources that kind of illustrate the point you’re making.
But one of those links should be a link back to an article on your site. This way you get the benefits, you get the backlink and you also get a higher probability that people are actually going to click through over to your site where they can actually convert into a customer.
Next up is to update some of your key pages and posts with what they call LSI keywords. So ranking a page in Google used to mean kind of keyword stuffing a page with the same keyword phrase over and over again.
Now Google has gotten a lot better at understanding the topic, the overall topic of what your page is about so think of LSI keywords as basically related keywords.
Let’s say you’re an interior designer and Google would probably expect to see on an interior design page words like living room or renovations.
Basically these are just words that signal to Google that “hey this page covers the topic really well” because it covers all the words that we would expect to see on a page related to that topic and as a result Google likes to reward those pages with higher rankings.
Once they think that you have the best page that covers your topic the best you will start to move up in searches. To help with related keyword ideas you can go to LSIgraph.com and enter in the keyword phrase that you’re really going for.
It will give you a list of related keywords, what they call the LSI words and then what you want to do is just take the ones that make the most sense and try to work them into the content on that page as naturally as you can.
Schedule Your Tweets
All right, next up is schedule your posts to tweet up to six times. I know that sounds excessive and people are always afraid of over sharing their content but Wise Metrics recently studied how frequency will impact a tweet.
They found that if you post it up to six times only 14% of your followers will ever see that post more than once. They also found that the second tweet performs 86% as well as the first time and your sixth tweet still performs 67% as well as the first one.
So why not stack the deck in your favor and make sure more people see your tweet. Very few people will see it more than once and you can use the HootSuite.com. It allows you to go in and schedule your tweets in advance.
So you write the article and then you write the six tweets to send out maybe over the course of a week and you’re done. A bonus tip here, you’re definitely going to want to make sure you include a nice-looking image in the tweet it will help the click thru rate.
While we’re talking about Twitter you’re going to want to go through some of your best content and create click to tweet links within that content. Find five to ten of your best performing blog posts and go through them each and find little tweetable snippets.
Think your readers and what they would enjoy tweeting out to their followers. This could be something inspirational or a really good tip that they can share.
To do this you’re just going to go to clicktotweet.com and you’re going to pre-write out the tweet and a link will be generated. Put that link right next to the tweetable snippet on your blog post.
Then when people click that link the tweet is already generated, they tweet it out to their followers and you get more eyeballs on your content.
Improve Your Click Thru Rate
Next we have one of my favorite tactics and that’s actually just to improve your click-through rate. When one of your pages shows up in a search result you can impact the number of people coming to your site if you can just make more people click on your listing than your competitors.
Let’s say you showed up at number 10 for a keyword phrase that was really important to your business and you were to get a 2% click-through rate from that listing.
What if you were able to slightly modify that listing and make it more enticing and get a click-through rate of 4 percent. Not only is that going to double the traffic you get but it’s going to make Google take note and improve your rankings over time.
This results in a positive cycle because you know if Google thinks people are more likely to click on your listing they’re going to show it higher. They want to show the most relevant results to searchers and you can hack this by tweaking the title and the description that is shown in that search.
Let’s start with the title. Ideally you want to include the keyword phrase that you want to rank for and then end it with a enticing benefit. That’s just going to make it much more clickable. Studies have also shown that titles with numbers in them tend to get more clicks as well.
Ok so that’s the title but what about the description? Well most businesses kind of waste this opportunity just by talking about the business, maybe how long they’ve been in business things like that.
What I recommend instead is make this more enticing as well by listing out maybe two or three benefits of your service. If it’s an article maybe two or three things that people are going to learn from the post.
Think of it this way, if you can consistently get a higher click-through rate at any given position then Google is going to reward you with even higher results and that will naturally improve your click-through rating as well.
List Type Articles
You’ll want to create more list articles. Remember how I said that numbers and post titles get more attention, well they also result in more shares and more links back to your site as well.
I want you to really start brainstorming questions that your ideal customers might have that you could answer in a list article like this. Buzzsumo recently did a study and found that posts with numbers in the title were actually shared six times more than how to articles.
Add More Images
This next one is really easy and that is to start adding more images to your existing posts or pages. Not only do images help your readers retain more information but they also keep people on your site longer which in turn Google likes to reward with higher search rankings.
It also results in way more shares and another Buzzsumo study found that an article with an image every 200 words was shared on Twitter twice as much as articles with fewer images.
Check Your Site Speed
Next you might want to speed up your website. Site speed is a huge factor that Google uses in its algorithm to determine who shows up where in the searches and it also has a really big impact on how likely people are to actually stay on your site once they get there.
Most people will not wait for your site to load any longer than three seconds. While I can’t really say what you need to do specifically to make your site faster because every site is different and has different sticking, here are a few steps you can take.
Go to Google PageSpeed Insights to get a list of things that you can improve specifically on your site. You should aim for at least an 85 on both desktop and mobile.
Take this list to your developer if you have one or if you don’t you can contact me and just give me that list of things that need to improve on your site and I’ll give you a quote.
You’ll want to have internal links around your site. When people think of linking they always think about getting links from other sites to your site you know backlinking.
But it’s becoming increasingly important to Google that you have a lot of internal linking going on from page to page on your site. It really signals to them what these pages are all about and how they fit together and that makes each of those pages more likely to show up in searches.
I want you to really identify the most important pages or articles within your site and then try to find opportunities on all your other pages and how you can link to those within the text on your pages. It’s kind of a spiderweb effect you can create with your website from page to page.
10 Quick Tips To Increase Website Traffic in Minutes – Conclusion
Traffic is the key to everything and if you don’t have it nothing else matters. You can have the best capture/landing page, great emails set up to go out and fantastic offers but if you don’t have visitors interested in your content it’s all for nothing.
Now is the time where I want to hear from you and I want to know which of these tactics are you most excited to start implementing on your own site. Leave your questions or comments in the section below, I’ll look at everything and I’ll answer every question that I possibly can.