10 Tips To Increase Your Facebook Page Reach
Hey, I know exactly how you feel. You have a Facebook page that has thousands of likes and you put up a post and you get 35 likes and 10 shares. That sucks!
You may not know it but there are some secrets to getting better distribution and more interaction with your Facebook page so don’t give up on those pages.
So what happens? Why does the page with 25,000 likes only get 35 likes when you put up a meme or an article or something like that?Don’t worry, there’s a way for you to be able to increase your distribution and get more people interested in your page.
Understand Your Page Feed
First you have to understand how your Facebook page feed works. There’s only so much room on Facebook to distribute your post. If you’ve liked a hundred pages they can’t show you all the posts from all hundred of those pages all the time.
There’s only so much room on Facebook so if you put up a bunch of posts at once they can’t show all those posts to your audience. They have to distribute them in some kind of an even manner and then if your posts get more popular they’ll show them to more people.
It’s a bit of a mystery how all this happens but there are several things that you can do to help this process out and running several pages over the years with a combined total of over 1 million likes I figured out some of this stuff on my own.
Plus I’ve talked directly to some Facebook employees that let me know what’s going on behind the scene and here are the top 10 tips to get more distribution on your Facebook pages.
Mix It Up
Make sure you post a variety of things on your page including pictures, memes, articles, text posts and mix them up on a regular basis.
Everybody wants to see variety, people don’t want to see memes all the time or articles all the time and Facebook doesn’t want to see that either. If you mix it up you’ve got a lot better chance of holding your audience interests.
Set a Posting Schedule
Set up a posting schedule and stick to it every day and I’m talking about every single day. Making 5 posts in one hour and then skipping 5 days is severely going to restrict the amount of reach Facebook is going to give to those posts.
Your posts need to have plenty of room to get distributed on Facebook so make sure you post at a minimum. Now this is a minimum of 2 hours apart and more like 4 to 5 hours apart for each post.
If you put up posts too close together Facebook restricts the amount of people that see those posts because they have to make room for the eight post that you’ve put up in 45 minutes.lol
Learn more about: 6 Tips For Effective Facebook Ads
Best Time To Post
Nobody is reading your Facebook page at midnight or 4 a.m. in the morning so don’t post at those times. I almost never post before 8 a.m. Eastern Time and I almost never post after 10 p.m. Eastern Time.
The distribution you get on those posts is just not there to support posting between midnight and 8 a.m. in the morning just don’t do it.
What Your Text Shouldn’t Say
Don’t ask people to like and share in the text portion of your post. Facebook looks for those words because they’ve had a problem in the past from people trying to encourage people to like and share their posts so they are severely restricting your distribution.
What you want to do is put like and share or something like that or a thumbs up right on your image. Facebook can’t detect that and when people see that they’re more likely to like and share your post.
Don’t Repost Same Content Same Time
If you have two or three or more Facebook pages in the same niche that cover the same subject don’t post the same post at the same time on all of those different pages.
If you look at your pages feed on two different pages that are in the same niche and they look exactly the same and you’ve posted those posts exactly the same time Facebook knows that and they’re going to throttle back the amount of distribution those posts get.
I’ve seen that happen and I usually wait a minimum of four hours between posting the same post on two different Facebook pages that are alike and sometimes I wait up to 24 hours or more.
Interact With People on Your Page
Don’t just put up posts and never like or comment on people’s comments. You have to reply to people, you have to like their comments to get them to interact more with your page.
People feel like they belong, people feel like they’re part of the community if they see that somebody on a page that they’ve commented on has liked their comment and reply to them. That is exciting to them, they feel like they belong.
Sure, if you have a big page you can’t possibly respond to every comment but you can start out responding to just say 20 or 30 comments a day, either respond to them or like them, that’s very easy to do.
Make sure your memes, articles and pictures are share and click worthy. In other words are they generating passion in people? Are you posting pictures that people would want to share?
It’s a good idea to ask yourself the next article that you post if you saw that on another page would you like it would you share it. If you put up a picture that looks kind of crummy, would you share or like that picture.
If your answer is no then either change the picture, change the headline or do something different. The number one reason people click to an article is because of the photo.
So if you’re not getting people to your articles and getting traffic to your website from Facebook maybe it’s because your pictures aren’t any good. Try changing up your pictures and see what happens.
Also don’t give away your entire article in your headline. If you ask a question and then answer the question right in the headline chances are people aren’t then going to go to your article and read it.
Get People Passionate
Things like cars, sports teams, politics, pets, TV shows, movies, these are all the kinds of subjects that really get people passionate and will make them want to comment, like and share on your posts.
If you’re passionate about your niche people are gonna know that and they’re gonna want to share your posts.
Make sure a majority and that means more than 50% of the content you post on your page is original. Sure you can copy other memes, you can post other people’s articles but any more than about 50% Facebook is gonna know that and so will your readers.
They’ll know that you’re posting other stuff from other people’s pages and they won’t come back to your page as much as they will go to somebody else’s page that only post original content.
Very few people really know the magic formula to getting a post to go viral. In fact that’s Facebook’s own proprietary information and they’re not gonna let anyone know that.
I can guarantee you that if you make a post every five minutes you’re never gonna get anything to go viral because not enough people are going to see your posts.
10 Tips To Increase Your Facebook Page Reach – Conclusion
Don’t firehose your readers with too much information. Don’t give up on your pages and read this post again if you need to and learn. Remember these tips that will help you get more distribution and get more people interacting with your Facebook page.
I hope this helped and good luck with building your Facebook pages. Don’t forget to leave a comment below and share with your friends.
If you’ve been struggling to grow your online presence check out some of my other posts that will give you a better insight and shorten your learning curve.