15 Optimization Tips For Your Facebook Business Page
So you’ve created a facebook business page for your local business and you’re very happy with yourself. A week goes by two weeks and nothing, not one like and your only followers are your friends and your mom.
In this article I’m going to go through 15 powerful tips you can start implementing today to optimize your facebook business page so you can maximize your chances of being found amongst the millions of other pages out there by new visitors which you can turn into customers.
This post is for those of you who already have created a Facebook business page but are not quite sure how to make the most of it. So let’s start with tip number one.
Add The Right Profile Picture
You want to add a profile picture that reflects your brand, very often this will be your logo. This picture is probably the most important one as it will be displayed on all your posts in facebook search results and when someone shares your post on their own timeline.
Make sure the picture is a 180 pixels by 180 pixels square and is still readable when reduced to 40 pixels which is the size it will be in a newsfeed.
Add Your Cover Photo
Tip number two is add a cover photo. You never get a second chance to make a great first impression and that’s what you should use your cover photo for.
Since it’s the biggest image on your page and the most impactful at 820 pixels by 312 pixels, your cover photo is by far the largest image of your page and the best opportunity to showcase your business.
Think about changing it regularly so it matches with trends, season or news that is happening in your business. Better still, use a video if you can as it will grab the attention of your visitors straight away and make it more engaging.
The video should be between 20 to 90 seconds long and the recommended size is 824x 462 pixels.
Your Short Description
Tip number three is to add a short description to your page. This description is found under the About section of your page. Use it to describe who you are and what you do in 255 characters which is the maximum allowed.
It is very important to use relevant keywords in your short description so your Facebook page appears in Facebook search results for your chosen keywords.
Your Long Description
Tip number four is add a long description to your page. The long description is also located under the About section just below the story headline.
Use this description to describe your business in more depth and include services and maybe additional information such as social media links and repeat your address and phone number.
This section is limited to ten thousand characters which is huge and gives you plenty of space to put all sorts of info in there.
Cover Photo Description
Tip number five is add a description to your cover photo. This one is ignored or forgotten by many businesses but is yet another opportunity to add more copy and more relevant keywords in relation to your business.
Simply click on the copy photo tool and click on the add a description link. Add your description in there where you can, add a link or whatever else you want.
You can also tag yourself and add your location if you want to. When you upload a new cover photo it creates a post in your newsfeed which is shown to your network and will include the description.
Don’t Forget Your Website Link
Tip number six is add a link to your website. This doesn’t need much of an explanation really, your Facebook page is a great opportunity to promote your website and in order to do that you can add a link to your website directly from your Facebook page.
Go to the About section and scroll down, go to the additional contact details section and it says enter a website. Simply enter your website there and click save.
You now have your website on there and if you click on it it’s going to take you to your website. Do not forget to link back directly from your website to your Facebook page.
Select The Right Business Category
Tip number seven is to select the right business category. When you create a business page make sure you select the right business category.
There is no need to add 10 business categories since Facebook will only keep the most specific one. You want to choose the most relevant category for which you want your business to be found.
Your Vanity URL
Tip number eight is to create a customer URL or vanity URL. When you create a business page for the first time Facebook will automatically generate a URL for that page made of random numbers which is not very useful.
This is not practical if you want to advertise your page and you need something a lot more customer friendly. Click on the create a page username link under the profile picture and create your desired URL.
You will need at least 25 likes before you can do this but be very careful when you do it because you can only do it once.
Make Sure You Have a Call To Action
Tip number 9 is to add a call to action button to your page. This is your opportunity to convert your visitors into leads or customers by simply adding a call-to-action button right at the top of your page.
There are currently five main categories to choose from ranging across 14 different options, choose the one that is the most suitable for your business.
You can choose the get InTouch button or call now and add your phone number right there now you have the ability to be called directly from your Facebook page.
Add Page Tabs
Tip number 10 is add page tabs to promote your products or services. If your a local business you will either sell products or offer services both options are available on the left hand side.
For example, you could have Amazon products that you sell, this is where you could add a shop tab to your Facebook page.
Pin Your Important Posts
Tip number 11 is pin your most important posts. Not all posts are created equal and while it is okay to post light-hearted articles or videos on your page you always want to give the best impression to visitors who come for the first time.
Choose what you feel are the most important posts from your feed and pin them right at the top of your page, this should send the right message.
Select the post you want to pin and click on the three dots at the top of the post and simply select the pin to top of the page. That should bring your post right at the top of your Facebook page.
Start Posting Videos
Tip number 12 is to start posting videos. According to a study conducted by Cisco who is the worldwide leader in IT and networking, videos will account for a staggering 80% of global Internet traffic.
So get your phone or camera out and start shooting some videos to engage with your audience. How To or Product Reviews are the best types of videos to post.
Create Video Playlists
Tip number 13 is create video playlists. You may think they should be part of tip number 12 but I think it needs to sit separately because creating playlists for your videos gives you yet another opportunity to add more content.
You can do this through descriptions, titles, etc. and it also organizes your content nicely. So let me show you how it’s done. From your home page click on videos, then click on the pencil which will open the option to add a new playlist or click on add playlist.
Here you have the opportunity to add some content in the form of a title and a description. Then click on next and you can start selecting the videos you want to be part of your playlist.
Click on next and you should then see a recap of the videos you’ve selected and then click on create playlist. Now have your very first playlist.
Tip number 14 is to enable reviews. Nowadays everybody makes informed choices based on reviews. People will check your reputation online before they make a decision to do business with you.
As a business it’s important to build credibility and that goes through collecting positive reviews online. To set this up simply go on your page and go into your settings then choose edit page.
Scroll down and click on add a tab, select reviews and add a review tab. Close and go back to your page and you now have the review option enabled.
Measure Your Performance
Tip number 15 is measure your performance. As you are taking the time to optimize your Facebook page make sure you spend a little bit of time analyzing your results to see if whatever you are doing is working.
This is very simple so let’s walk thru it. On your page click on the insight options right at the top and that will give you access to all sorts of data which will help you understand what’s going on with your page.
Pay particular attention to user engagement and reach since these are great indicators of how popular your page is becoming.
15 Optimization Tips For Your Facebook Business Page – Conclusion
That’s the 15 simple tips for you to consider if you want your Facebook business page to get the attention it deserves. It may seem like a lot of work but trust me it is well worth it.
Now it’s up to you to start implementing all these tips one by one and watch those visitors coming through. As always, let me know how you’re doing in the comments below and don’t forget to share with your friends.