5 Tips For a Great Instagram Bio
Today I want to talk to you about 5 tips for a great Instagram bio so you can get optimal conversions out of your page. First we’re going to talk about why we should even care about our Instagram profile.
You only have 150 characters to tell every single person who visits your profile who you are and what you can do for them. It’s also the only area on Instagram where you can post a clickable link to your website, blog or freebie.
Basically you only get one option so use this space wisely. Think of your bio area as your elevator pitch that you give to somebody that you first meet. Then you want to follow it up with a super valuable piece of content or a link below.
Is Your Account Public or Private
Tip one is just to make it public. The only reason for being private is that you’re going to share personal content like pictures of your kids or other things that you don’t want everybody related to your business to see.
That makes sense if you’re just doing it for family and close friends but if you’re trying to build a following I think that it would be a great idea to consider creating a separate account for your business and making that public.
Tip two your profile photo. Do you have a profile photo on your account? When you look at your page it’s going to be that little circle in the upper corner that shows you to your audience.
Unless you’re a huge company, especially if you are an entrepreneur I would recommend using a photo of yourself as your profile photo. The reason behind that is to foster a deeper emotional connection with your audience.
They’ll think of you as a person and they’ll be more apt to have meaningful conversations with you and comment, start start talking to you in a way that you would talk to a friend. So unless you’re huge company I would recommend using a profile photo as an actual picture of your face.
What Should Your Bio Say
Tip number three is where the bio begins. This is where we’ve got that 150 characters and what we’re going to do with it is three things. We want to tell our audience who we are, what we do and who we’re doing it for.
For example, I love helping aspiring entrepreneurs grow their business. Who it’s for is overwhelmed entrepreneurs and what I do is help them thrive and feel great about it.
Call To Action
Tip four is including a call to action. You want to put a call to action in your description. A call to action is when you tell somebody exactly what you want them to do.
So you’re going to write one sentence in your profile describing exactly what you want your audience to do and how you can help them. Then you want to give them away to act on it.
Literally tell them where you want them to go and that’s where you’ll be putting that clickable link in your profile. We’ll talk more later on what to do if you have more than one link that you want to be included in your bio.
Your Clickable Link
Tip five is setting that one clickable link opportunity. This is a great spot to include new promotions. For example, if you’re a yoga studio and you have a first 20 days for $20 special that would be awesome to include a link to that right in your one link in your bio.
Then I would recommend leading up to the link telling them what the link does in the last sentence of your Instagram bio. So it would say I’m a Grand Rapids yoga studio and the first new students get 20 days for $20 Enroll at the link below.
Then you would include the direct link that would take them to the place where they can purchase that offer. The ending of your bio is meant to set up that clickable link and inspires them to take action by clicking on it.
You’re going to want a clean URL for that clickable link and by that I mean you don’t want it to be mikeerwin.com/12-05/qergg. You would want it to be something like mikeerwin.com/coupon if you are offering a coupon.
It’s a really great idea to include the word free right there in your url if your offer is for say 5 days for free. It’s an awesome spot to include a promotional offer like a free five day trial or free consultation.
5 Tips For a Great Instagram Bio – Conclusion
So the five steps to get your Instagram bio on point is: Make it public. A profile photo of yourself and keep it the same across all social platforms. Tell them who you are, what you do and who you do it for. Set up your call to action. Your clickable link opportunity.
Let me know how it goes for you in the comments below and make sure to check out some of my other posts that will help you shorten your learning curve.