5 Types Of Social Proof Marketing
Today I’m going to share with you the five different types of social proof marketing to use inside of your business. I want to make sure that you’re able to attract and allow your potential customers to buy from you.
You may not have noticed it but social proof marketing is all around us. If you pay attention you start to see the power of social proof in commercials, magazines and even Oprah. Nobody had ever heard of Rachell Ray, Dr. Phil or Dr. Oz until she turned them into household names.
#1. The very first step of social proof is “I did this.” This is the type of social proof where you have somebody that said “I downloaded this ebook and loved it” or “I went to this webinar and it was good.”
It’s kind of social proof around the fact that the value that you provide is actually good. With so many webinars and so many guides and so much information, people are kind of getting to the point where they don’t even want any of the free stuff I don’t even want to look at.
It’s really important to be able to allow others to know that the content that you produce, the value that you put out there is actually valuable.
#2. The second type is that “you are good.” It’s not actually a specific result but to have customers or the people that you work with give almost a character profile.
It’s really influential to have a person on a page such as a sales page say this person’s good and you should actually trust them. It can be pretty impactful but not as impactful as the next one.
#3. The third type of social proof is your authority. You being featured in magazines, guest appearances and industry columns. For me it’s things like Entrepreneur, Inc, Forbes, Business Insider.
For you, whatever is actually significant inside of your industry. The thing is that society and majority of our customers don’t know how easy it is to get in these publications and these publications allow you to elevate your ability to show that you know what you’re talking about.
When someone sees you in Business Insider, Forbes or Inc and all these different types of things that you’re featured in, that automatically creates a level of trust with people that are just meeting you online.
#4. The fourth is social-media proof. People actually commenting on your ads, commenting on your Facebook posts or commenting inside of your group.
It’s the ability for them to be able to very easily and very effectively see that you have customers and what they’re saying. They could be saying “this is my result, this is what happened.”
Now it doesn’t need to be a video, it doesn’t need to be a testimonial or case study. It just simply needs to be them saying this is my result and this is what happened.
When that starts happening it’s a really cool and interesting place to be because it’s actually very organic social proof. It’s someone being able to post and say this was my experience working with this person.
Of course you can screenshot that and put it on your sales pages, put it in your ads, put it in your homepage or wherever it may be.
#5. The last type of social proof and the best are the video testimonials and the case studies. These are ones where you show where the person was you and you show the specific result, the actual outcome.
Social proof works and we have the data to show that social proof allows for someone to make a decision faster, allows for someone to make a decision easier and in your case allows you to increase the amount of profitability from the sales that you’re gonna generate.
5 Types Of Social Proof Marketing – Conclusion
I hope this post has given you some insight on the 5 different types of social proof marketing. Take a look and utilize all five of these social proofs inside of your business for significant results.
If you enjoyed this post and you want more of it make sure you leave a comment and let me know what you would like me to cover next. If you want other entrepreneurs just like you to be able to access this information make sure and share it.