Never Use These Words In Your Sales Letter
Do you wonder why people don’t seem excited to buy your product? Have you ever thought about why your competitors make more sales even though they have less traffic or an inferior product to offer? Even worse, why people won’t even bother to sign up to your optin form?
If you’ve done your research and picked a quality product that people want, there must be a problem with your salesletter or capture page. Studies have shown that by using the 5 words listed below will decrease your sales and optins by up to 75%.
So, what exactly are the bad words you should never include in your sales letter or capture page?
1) Buy – This is specifically asking people to take out their wallet and spend some money right now. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you’re doing, using this word alone can destroy your business in a split second. Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’. Ask yourself, which one sounds better, “Buy this amazing product” or “Claim this amazing product.”
2) Learn – This will trigger flashbacks of being back in school where people feel they have to study and learn. Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’. Now we are getting somewhere. Doesn’t this sound better, “Discover 10 Easy Tips To Improve Your Golf Swing.”
3) Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you. Study these two phrases carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.” Which one do you think will make people keep on reading?
4) Things – Using this word will not make your salesletter stand out. It makes the salesletter or capture page very boring to read. Instead of using the word ‘things’, revise it to ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”
5) Stuff – This word is what most marketers used to describe how great the product is. If you change it to ‘Insider Secrets’, this will give people an urge to act right away. Consider these two phrases, “This stuff really works or “This amazing insider secret really works.” Which one would you click?
If you can avoid these 5 bad words, your sales will definitely increase. Don’t neglect the power of these words. Now, it’s time for you to check all your sales letters or capture pages and change it right away. You will be surprised with the results.