The 6 Biggest Marketing Trends for 2020
Today I’m going to give you the 6 biggest marketing trends for 2020, so you can go out there and kick some butt. One thing you can always count on in marketing is that it always evolves.
Sure, some of the basics are still gold nuggets but as technology as advanced and opened up the worldso as marketing. Well, enough about that, let’s get to it.
Number six is Conversational marketing and I’m going to give you a quick insight as to what it is exactly. If you look at Intercom, if you look at Drift or VIP Bot Club. These are all different chat programs that you can install on your website.
A conversational marketer is someone that can actually engage, write sequences that engage with people that are on your website that are looking for something specific.
These chatbots, they’re getting smarter and smarter and over time they’re going to be able to predict exactly what people are looking for so conversational marketers are going to become more and more important.
I think this year it’s going to ramp up a notch. When people talk about AI in chatbots I think it’s going to level up where it’s actually going to be able to predictably guess what people are looking for and respond to them accordingly.
My favorite is VIP Bot Club because it comes with many prewritten scripts for various niches. This just saves an enormous amount of time when setting up.
Learn more about: VIP Bot Club
Number five involves audio. When you talk about podcasting for example, even this is converted to audio format too. Audio is just something that’s very easy to consume.
I’ll give you an example. When I was speaking at a conference in Las Vegas, someone said, “I listen to you in the shower”. How intimate is that?
When you have someones focus when you’re doing something, maybe you’re at the gym. Maybe you’re running and you’re just listening to something. It becomes an intimate thing.
I’ve had plenty of people come up to me and say, “Mike it was really weird talking to you because I listen to you on my drive to work every single day”.
So listening to someone, you’re going to build a relationship with them at scale. The thing is, when people are watching something else, it’s hard to focus. But when you’re doing audio, most of your focus is on the audio. That attention is priceless.
One bonus, I’m going to give you around that is if you add audio to something that you read. So if you add Amazon Polly to your website, that’s going to help you increase the dwell time on your site and that’s good for SEO.
BuzzSprout is one of the easiest to use podcasting hosting provider for beginners. If you are just getting started, then you’ll find it to be incredibly easy to use. Just upload your media file and it automatically takes care of the rest.
They will also automatically submit your episodes to all the top podcast directories which ensures that your podcast is available on all devices and apps.
Learn more about: BuzzSprout
Number four is video. Video is not going anywhere. In fact, it’s getting bigger and bigger. Every marketer I know, I literally just had lunch with somebody today and he’s like, “Yeah, I just hired someone to follow me around”.
Okay, everybody’s doing this video thing right now. Video is big, because now you get to visually see me and you’re building a relationship with me, and now if you actually see me live somewhere, it’s actually an opportunity for you to get to know me even better.
It’s intimate right? How do you build a relationship with people at scale? You could use video, not only that, you could use it for anything right? And I think it’s just so powerful.
Video has been on the upward trend and it’s getting even bigger. I think it’s going to really just explode in 2020 because everyone just needs more and more video. In fact, I’m going to be adding video to each and every one of my blog posts to help increase the dwell time.
Number three is live events. A lot of the stuff that we’re seeing now, the trends are, people are starting to take online and go offline because we’re trying to build a relationship. We want to get even more intimate with people.
When you do live events. What do you throw? A tiny conference. Which might be anywhere from 10 to 30 people or so. Keep it small. I did one in Fort Myers recently that was really good. Live events allows you to build deeper relationships.
You can only go so deep at service level with audio, video or written content. You want to use those as alley-oops. That’s a pass in basketball where you can just slam the ball in. Or a volleyball setter that’s setting the ball up and you can spike the ball down.
That’s what’s happening when you’re doing audio, video, written content. You want to translate to live events. I recommend throwing your own live events because you know when you attend live events, you are able to take it one step further.
But when you are the one throwing the live event, it becomes infinitely more powerful. Look it doesn’t have to be a tiny conference in an exotic place. It can be a dinner at a conference that you’re attending. You can do it that way.
Live Video Marketing
Number two, we talked about video, but what about live video? Instagram, Facebook, YouTube Live, TikTok, Twitch Live. We see people, influencers out there, that are going live on all four at once and that’s powerful.
Now what you’re able to do when you build a good audience, you go live, you can actually drive ads towards that audience and build an audience and re target those people too. So you’re going to see a lot more live going on.
A lot of marketers have been taking advantage of live. I recommend that you really consider live. Take it more seriously because it’s going to go a long distance for you.
Learn more about: How Do I Start Streaming On Twitch
Collaborate With Others
Number one is collaborations with people. Whether you’re doing YouTube collabs on your channel or with other people that have a similar size.
Maybe they’re bigger than you or maybe a little smaller than you. But when you’re collaborating with people, you’re building relationships. You’re getting able to tap into their audience and your building more good will.
Recently I’ve started to do lives with people on Facebook and those have been great. People enjoy a nice little change up and then you’re able to build long term relationships with the people that you’re collaborating with.
Look, whatever you’re trying to do from a business standpoint, you’re going to need to partner up with other people. You’re going to need to collaborate.
The 6 Biggest Marketing Trends for 2020 – Conclusion
Those are the 6 biggest marketing trends for 2020 that you can go about building and growing your following. Start with one and get comfortable with that format then add the next one.
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