Promoting The Right Products
Golden rule number one: Promote the product that your prospects will get the most value from, NOT the one which you think will make you the most money. You should always put your customers interests above your own.
Let me ask you a question. If you knew for certain that you could promote a particular product and make $1,000 in commission even though you knew the product was crap, would you still promote it?
The answer should be NO because even though you can make a lot of money up front, people won’t make the mistake of trusting your recommendation’s twice if you promote total garbage.
If you promote GOOD products and place other people’s interests ahead of your own then you’ll earn the trust of your prospects and people will purchase your recommendation’s again and again.
Part of being an affiliate is being a trusted advisor. Let’s say you’re using email marketing as the main way of driving traffic to the offers you’re promoting as an affiliate. The people on your email list are placing their trust in you to recommend offers to them which you believe can help them.
There are thousands of products out there – some good, some bad and some that aren’t relevant to your audience. If you can point people in the direction of product’s that can genuinely help them or which they will find useful/interesting/relevant etc then you’re setting yourself up for success.
“So if I’m a trusted advisor, does that mean I have to purchase and review every product before I promote it?” The answer is YES, at least that is my philosophy unless you get a review copy.
The ideal scenario is you buy a product, like it and think that your niche will like it too, so you decide to promote it or before you buy you could ask for a review copy.
Many people who produce digital products will be willing to give away a review copy to affiliates. So, you can check out the product for free and then decide if it’s something your audience will want to buy and whether you can give it your recommendation (or not).
If you are promoting something that you haven’t personally checked out I think you’re starting to go down the wrong path. I have only promoted things that I actually use or have used or have made money with.
Other Things to Think About When Choosing Products
The offer’s average conversion rate
Some products can be great but have a rubbish sales page, meaning that very few people actually buy. You want to be looking for offers that convert at a fairly decent rate.
So if a product converts at 7% then (on average) seven out of every ten people who view the product are going to buy it. If you promoted a product that only converted at 2% then clearly you’re going to make less sales, even with the same traffic.
Obviously bear in mind that conversion rates vary a lot, even for the same product and can largely depend on the traffic source. Imagine promoting a dog training product to an internet marketing mailing list.
Sure, some of those people might have dogs but you’re probably not going to make too many sales because it’s untargeted.
Similarly, if you promote an offer to a “dead” audience (for example a mailing list you have mistreated by promoting crappy offers to them all the time) then you’re going to achieve a below average conversion rate.
Don’t worry about your actual conversion rates on individual promotions too much. Sure, look for products that have decent average conversion rates but don’t take it as a given that those are the rates you’ll actually achieve. It’s just a ballpark figure.
What is the percentage commission – and how much does this actually equate to per sale?
If you’re choosing between two $10 products and product-A offers you 100% commission and product-B only offers you 50% then logic would dictate that you should promote product-A…. BUT you also need to factor in backend sales.
So – if product-B turns out to have a backend product behind it that sells for $97 and offers 50% commissions, whereas product-A only offers you 10% commissions on a $20 backend product then you could make more money with product-B, even though it offers you lower commissions up front.
Remember also to take into account the selling price. Would you prefer to earn 100% commissions on a $5 product or 10% commissions on a $1,000 a product?
A high refund rate would indicate that there is something wrong with the product and people aren’t happy with their purchases for whatever reason, so take a higher than average refund rate as a warning sign that it might be a product to avoid.
Recurring affiliate commissions
Some products charge a monthly fee for access and thus pay affiliate’s recurring monthly commissions. These ones are great to look out for because you can make a sale once and get paid for it over and over again.
Rack up a decent amount of sales on recurring income products and you can quickly be looking at a rather healthy monthly income.
What’s the sales page like?
It’s always worth having a look at the sales page/offer page of anything you’re considering promoting. Does the page appeal to you? Does it make you want to buy – or does it put you off?
Clearly everyone is going to have a different opinion, however it’s often possible to get a “feel” for whether the offer is a good fit for your audience and whether they are going to be persuaded by it.
The sales page is also extremely useful in helping you craft your affiliate promotion. By reading over it you should be able to see what the main “selling points” or benefits of the product are and thus these can be used in your promotional materials, be that a promo email to your list, a product review, blog post etc.
Where To Find Products To Promote
There is certainly no shortage of products out there to promote, whether you’re interested in digital or physical. Actually, that brings up an interesting debate… Is it better to promote physical products or digital products such as eBooks, courses, videos etc?
There are advantages and drawbacks to both – and it will depend on things like where your particular interests lie and what niche you are in. For example, if you’re in one of the hobby niches then you’ll probably find no shortage of physical products to promote.
But if you are in a niche such as internet marketing then digital could be the way to go. Many people prefer digital products because you often get paid more generous commissions and they are often paid to you immediately.
However if you’re in a niche such as diet or weight loss for example then there might be an opportunity to promote both digital and physical products.
Now we’ve got that over with it’s time to introduce you to some of the main affiliate programs and discuss some of the benefits and drawbacks of each.
Clickbank deals in digital products such as eBooks, Courses and Digital Membership Programs. As one of the big affiliate networks Clickbank provides you with a huge choice in products you can promote, however they don’t deal in anything physical.
The best way to see the type of product’s on Clickbank is to head on over to their website, go to the Marketplace and spend some time having a browse through the product offerings.
Some of these products are one-time sale products, while other’s give you the chance to earn a recurring commission (for example monthly membership sites which charge people a monthly fee for access)
Against each product you’ll find detailed information about it such as a description of the product content, how much it sells for, the percentage sale commission and the average amount you get paid per sale (from memory it takes into account refund rates etc).
Getting your unique affiliate link is easy – you simply click on “promote” next to your chosen product and enter in the Clickbank ‘nickname’ you chose when you created your account. If it’s an encrypted affiliate link then it will be automatically generated for you.
Clickbank commissions unfortunately aren’t paid instantly – you instead receive your money once your commissions have reached a certain threshold.
JVZoo is one of the biggest instant payment affiliate networks. When you promote something on JVZoo and make a sale the money lands in your Paypal account instantly, which is one of the things which makes it so popular.
Like Clickbank you’ll see that all products listed on JVZoo are digital products. You’ll find a huge variety too, from reports and courses through to software and plugins. JVZoo tends to be mostly internet marketing related. So if you’re looking for products in other niches it’s perhaps not the first place you’d look.
If you are in a different niche and want to promote physical products then one of the most popular affiliate program is by the retail giant Amazon.
One thing you’ll notice is that the commission percentages are generally nowhere near as generous, however you also need to take into account the huge variety of products that they sell, the popularity of many of those products and the fact that many retail at much higher prices than digital products.
When you also factor in that Amazon is generally considered to be one of the world’s most trusted brands and it’s easy to see why you can make an awful lot of money promoting Amazon products as an affiliate, especially if you’re in the right niche.
Start Promoting Products With Affiliate Marketing
I hope this information helps you understand more about choosing the right products to promote and leads you on your journey to success. There are many other steps along the way but this is a great place to start and grow a online business.
If you like this post go ahead and share it with others who may be interested and make sure to check out my other articles that can help you grow your online business. As always, if you have any questions just reach out.