Check Out Your Competitors Facebook Ads
If you want to see what your competition is doing on Facebook without 15 steps and a lot of crazy tools I’ll share that with you in this post.
Today we’re gonna take a close look at one of the newest features that Facebook just rolled out and that is a super-easy streamlined way to spy on your competitors Facebook ads.
It always helps to know what others are doing, see what’s working and if you’ve never done a whole lot of Facebook ads before it’s always a great inspiration point just to see what others are doing in terms of copy and images.
Since this is so brand new most of the other people are talking about the old method which involves using all kinds of third party tools, some of which you have to pay for.
Otherwise you’re kind of stalking your competitors on their Facebook pages and on their web pages in hopes of being retargeted by those companies with their ads.
Now the main con of this method in addition to just the extra time it takes is that you have no guarantee of your competitors even running any Facebook ads.
So you could be stalking their Facebook page and their webpage and then you get nothing to show for it especially if you’re more of a local business in a niche that doesn’t traditionally run a lot of Facebook ads.
Checking Out Your Facebook Competitors
You could be wasting a lot of time but luckily Facebook’s brand new feature pretty much reduces this down to a single step. This is not a feature intended for advertisers at all but we still get to benefit.
It was actually introduced as a new transparency policy that came out of that whole Cambridge Analytical situation so basically Facebook’s new ad transparency policy makes it very easy to go in and see any advertisers ads on Facebook with no extra steps.
Before you get started you’re going to want to make a list of competitors. They can be in your local area or they can be anywhere in the country just so long as they’re in your niche.
So once you’re logged into Facebook you’re just going to go up to the search bar and here’s where you can input your competitors name or if you don’t actually have these known competitors what you can do is just search on a keyword phrase.
Let’s say you run a yoga studio, I’m just gonna type in yoga and let’s see what the first one has because usually the ones that come up first are gonna be either closest to you or connected to most your friends.
Let’s go ahead and click on their listing and then go over to the left sidebar and this is the new section called info and ads. Click on that, now it may say there are no ads to show.
It may take a few tries before you actually find a business with ads especially if you’re a more of a local business. There are a bunch of local businesses that aren’t actively advertising on Facebook.
What To Study
So once you’ve found a business that is running some ads I would take note of a few things. Pay attention to the copy they’re using specifically is it short form copy or long form copy.
Then look at the offers they’re running. You’ll start to notice how they say, try seven days of unlimited classes free. It’s not just go to our website.
The one negative thing about this method is you are not able to see any kind of social proof. This means they’re not going to show you any kind of how many likes it’s getting, comments or shares.
So once you have a good amount of ads to look at what I want you to do is take screenshots of all of them. You can put them in a spreadsheet or you can just put them in a folder but basically what you want to do is start looking for similarities between them.
The fact that they’re active should tell you that they’re performing decently. Any commonalities you start seeing should tell you that those are things that are working. That goes for copy, that goes for images versus video, types of images, any of that kind of stuff.
One thing that can work even better is if you were to look at a certain business over a period of time say a couple weeks to a month and start to see which ads remain and which are taken down.
Because any ad that stays up you can pretty much guarantee that it’s working for them on some level. From there it’s just applying what you’ve learned.
Obviously you don’t want to steal their copy or images but at least learning what kind of copy works, what kind of images work or do videos work better, any of that kind of stuff take it and apply it to your own business.
Check Out Your Competitors Facebook Ads – Conclusion
I want to hear from you. How do you plan on applying this new method to your own business? I want you to leave it in the comments below and as always I am just a comment away so if you have any questions just leave it down there as well and I will get to it.
If you found this article helpful share it with your friends and make sure to check out some of my other posts that will get you on the right track.