Crafting a Promo Email
So you’re trying to figure out what to send out to people but you also need to sell to them too. The first thing to think about when creating an email is the subject line. The subject is your only chance to get people to actually open your email – and if they don’t open it then they can’t make a purchase, so it’s important to get this right.
One thing to avoid is spammy subject lines! Ever seen emails in your inbox like… “You’ve got cash” or “You’re payment is waiting” or “I’ve been trying to contact you” They’re a total turn off, right?
When you see those you immediately think SPAM. They may have worked in the past but nowadays most people are wise to such tactics and generally most people would probably agree that they only serve to piss people off… Don’t be that guy!
The thing is that when people then read your email body and see what you are actually promoting then they will most likely be pretty annoyed because it bears no relation to the product itself.
Following on from the advice I gave from an earlier article I’d recommend heading over to your email inbox and having a look at how your favorite marketers write their subject lines. What intrigues you but doesn’t piss you off at the same time?
It’s good to add a little mystery into your subject lines because at the end of the day you don’t want to give the entire game away because you want them to open the actual email and read the body text, but at the same time your subject lines shouldn’t be so irrelevant that they have absolutely nothing to do with the content of your email. It’s all about striking the right balance.
Once you’ve written your subject line then the next thing to think about is the body of the email. Obviously your job here is to get people to click on your affiliate link and land on the product page.
The biggest piece of advice I can give is to just be yourself. Give your promo emails a slice of “you”, a bit of your personality. While I highly recommend studying the promo emails of other marketers and learning from how they do things you never want to copy them.
Take a look at pretty much any top marketer and you’ll notice that they all have their own style. You’ll often see multiple marketers promoting the same product but they’ll each do it in a completely different way.
Some marketers have certain “buzz” words that they like to use. Other’s always structure their email content in a certain way. Find your own style and don’t be afraid to experiment a little.
I mentioned earlier that part of being an affiliate/email marketer is becoming a trusted advisor – and that definitely comes into play when writing your promo emails. Before you write a single word of your email spend some time studying the product and the sales page.
What do you like about it? What don’t you like about it? You can then give your opinion of those things into the email. So – you might say something like:
“I purchased this product yesterday and spent some time this afternoon going through it. On first glance you’ll see the sales page is pretty hypey (click here to view it) but get past that and inside this is a really good product that I reckon a lot of you will benefit from.”
Can you see that by making points like that you’re actually differentiating yourself from everyone because you’re giving your opinion. Don’t be afraid of pointing out the negatives either. For example, you might check out a product and find that it’s not as detailed as you were expecting. So, you could say something like:
“From initially glancing at the sales page I was expecting a detailed a detailed step-by-step training product but when I actually started reading it I discovered it’s not quite like that. If you’re looking for a paint-by-numbers system then this probably isn’t for you, however what it IS is one of those reports you’ll read and it’ll leave you feeling fantastically motivated. I like that you can read this in less than an hour and I almost guarantee you’ll be smiling by the end of it because the author’s story is so inspiring and I challenge anyone not to feel motivated by it.”
I’m rambling a bit, but hopefully you get the point.
Inside any promo email will be a strong call to action, so something like: “Click here NOW to check it out” or “You can get full details at the link below”
Wrapping Up How To Create Your Promo Email
I hope this has given you a little insight on creating a great promo email. Focus on building a relationship with your list. Share your experiences with them and don’t be afraid to ask them questions. You’ll be surprised how many people will tell you exactly what they need or want. Simply help them achieve it.
As always reach out with any questions and if you’ve found this article helpful share with your friends. My aim is to shorten your learning curve and help you reach your goals much quicker than I did.
I know if I would have focused on building my list sooner and learned how to create good promo emails I would have succeeded much sooner.