Create Successful Amazon FBA Listings
Hopefully, you’ve followed the advice in my earlier posts and have chosen an awesome product. And hopefully, you’re now marketing it well so that a huge amount of people are rushing to place their orders.
But there are still several pieces of the puzzle missing. For example: your store listing! It’s all very well having the best product and a great means of driving people to that product.
But if the listing doesn’t make the product sound great… then you’re not going to sell many units! Here’s how to make sure you avoid that mistake.
First, you need to ensure that your product description is on point. So, what makes a great product description? Firstly, this should be concise and to-the-point. Remember that people are in a rush and respect their time.
When someone finds your product listing, they don’t have time to read through small print to find out what it does or what the key features are. So, get straight to the point with a very clear explanation of what your product is, and why it is superior to the competition!
The worst thing you can do is to open your description with a lot of fluff and sales patter – people will just get bored and leave!
Another tip is to use bullet points. This is an excellent way to get across the key details of your product, as well as to sell your audience on what makes it great.
Remember to use emotive language and to help paint a picture of the product’s physical presence and shape.
Try watching a video of Steve Jobs unveiling a new Apple device, you’ll find that he would use lots of words designed to evoke elegance, premium build, quality and sleekness.
As you can’t be physically there to hold the product, the aim instead is to help them imagine that they are – and to make it seem amazing.
That emotive language also needs to describe what the product does though. So, think about why people buy products like this, and about what they hope to achieve. Does it make them sexier? More confident? Wealthier? More professional?
Find this “value proposition” and use your sales language to sell the dream. Not sure how to do all that? Then hire a writer who can!
One of the most important aspects of your store listing is the photograph. This is one of the first things people will see, and it will have a far bigger emotional impact than the product description – at least initially.
This is another crucial reason to order a copy of the product you want to sell! Once you do, here’s how to take amazing photographs:
First of all you should start out by having the best tools for the job. This means investing in a good high definition camera that is good at capturing light and has plenty of settings.
Without investing in a good quality camera your images won’t look professional and this will reflect negatively on your products.
As well as having the best cameras it is also worth investing in good lighting, a good camera stand and the best photo editing software so that you can really create the best and most professional looking images.
Next you need to think about the elements you want in your image. For some products and purposes the best set up will be to have your item set against a white background with no other elements in shot.
More often though it will be useful to include a context for your product so that you can show how it is meant to be used and so that you can create a ‘scene’ around it.
When doing this you need to think about the associations that you will be creating when you choose these elements. Try to create an image filled with attractive and desirable elements because this will in turn make your product appear more attractive and desirable too.
The composition of your image refers to the way that you are going to be setting up all those individual elements and the way that you are going to feature the product in relation to that.
Your image should have depth, it should be framed, and it should be designed such that your product be the undeniable focus of the shot.
When creating this image, you should look for lines that will guide the viewers’ eyes and think about how these can bring your product into focus.
For instance if you were to promote a house, then including a path in the foreground leading to the house in the mid-ground would automatically lead the eye to the main focus of the piece. The angles you take on your item can also have a big impact on the way it is perceived.
For instance if you want to give your product more drama and make it look bigger and more important at the same time, you should try using an ‘upshot’ that makes it look as the product is towering over the viewer.
SEO stands ‘Search Engine Optimization’ and describes the process of optimizing a website or anything else for a given search engine.
In other words, if you have a listing, website or blog and you want to maximize the number of people that are visiting, you will likely use SEO techniques in order to get it to rank more highly for various search terms.
Amazon is first and foremost an e-commerce store but with thousands upon thousands of products to sell, it needs a system in place for people to navigate around and find the ones they’re looking for.
Thus, it has a search engine built in which lets people quickly find the specific items they want. As with Google, there are ways that the savvy seller can ‘optimize’ for that search engine to ensure that their products show up for a large number of search terms.
Keywords and Keyphrases
When you’re using any type of search engine to look for a product, you will tend to do so by typing in a particular word or phrase. If you were using Google to try and information about raising a dog for instance you might type: ‘tips for dog owners’.
On Amazon meanwhile you might be looking for hats (again) so you might type ‘hat’ or ‘trendy hat’ or ‘hat for men’. This is what you call a keyword or a keyphrase and that’s what you want your listing to show up for.
How do you do that? By ensuring that you have keyphrases embedded into your text – that means adding the words a few times in order to make sure that your text matches what people are searching.
The tricky part though is that you need to a) choose the right keyphrases and keywords to begin with that people are actually look for and b) use the right keyword ‘density’ in order to ensure you have the right number of phrases for the size of your text.
If you ‘overdo it’ then you can risk your listing looking like it’s trying to spam the system and that could lead to penalization. Not only that, but it will make your listing look like spam to potential customers.
A common strategy for many business owners is to use their keyword in the product title itself. This can be a great way to quickly get to the top of the SERPs (Search Engine Results Pages), but again you need to avoid letting this harm your branding or your reputation.
You can always use a combination: KiloGlove – Boxing Glove for Martial Arts rather than just: KiloGlove or Boxing Glove for Martial Arts.
Many of the best keyword tools, such as KeywordTool (www.keywordtool.io) actually let you search for the top ranking search terms on Amazon. This way, you can see precisely what people are looking for, and then customize your products’s description to match!
Make sure you consider the different ways to rank more highly and incorporate those into your Amazon strategy and you should find you can greatly increase your sales and profits.
Create Successful Amazon FBA Listings – Conclusion
Hopefully, this post has walked you through the process of creating a successful Amazon FBA listing, to the point that you feel comfortable diving in and launching your first product on Amazon – all without going near a warehouse or an envelope.
Make sure to check out my other posts to help you learn more about getting started with Amazon FBA and growing your business.
If you’ve found this post helpful leave a comment below and let me know your thoughts, tips or experiences with Amazon FBA.
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