Creating YouTube Videos That Get Results
Like it or not, videos are not just about appearances. You may have amazing graphics, but if your graphics do not get the right message across, you’re not going to succeed as well as you think.
Your video script must work. I know that seems pretty straightforward, but I want you to wrap your mind around that statement. It must work.
This means you should not just go with nice-looking graphics. We’re going beyond appearance here. We’re looking at your overall message. Let me tell you how it works.
Mention Your Keywords in Your Video
If you’re going to be uploading videos to YouTube, please understand that YouTube automatically transcribes your videos. It doesn’t necessarily publish this material, but this auto-transcription process enables Google, to “see” or “read” the keywords of your video.
If it turns out that you’re tagging the video with keywords that you don’t even mention in the actual content of the video, you might get penalized.
It’s really important to make sure that if you use a keyword for your video in the form of a tag, categorization or in your description, you need to mention those keywords in the actual body of your video.
YouTube is that sophisticated. It’s getting harder and harder to cheat. Make sure that if you’re going to claim a keyword, mention it in the actual content of the video. This means that your keyword must flow naturally in your video’s script.
Get to the Point Quickly
Most people hate rambling videos. Unless you are in a niche where rambling videos are expected, it’s not a good idea to beat around the bush. Get to the point as soon as possible. People are in a hurry. People do not have the luxury of time so get to it.
Get to the point in an attention-grabbing way. Now that I’ve made it clear that you have to get to the point quickly, this doesn’t mean that you just have to lay out the concept in a dull, flat, boring and lifeless way. That’s not going to work.
You must get to the point in a way that grabs the attention of your target user. You have to speak to their needs. You have to address their insecurities. You have to appeal to their self-image, self-conception or their identity. You may have to appeal to their emotions too.
There are so many ways you can do this. Regardless, you have to do it. You have to grab their attention. Otherwise, your video is going to fall flat. It’s not unusual for people to watch a video, get the info they need and move on.
Deliver on the Needs of Your Viewers
People are watching your video for a reason. They’re not doing it for their health. They’re not doing it because they have nothing else to do. They have needs. They have questions that they want to ask. They have problems that they want you to solve. Deliver on these.
Here’s the thing. Do not over-promise and under-deliver. I’ve seen this happen all the time with YouTube videos. This happens quite a bit with video game strategy videos. They promise you something really big and then after you watch the video, they drop the ball.
It seems like the person who made the video completely forgot about his promise in the title. How do you think that makes people feel? Do you think that that makes them want to trust you more? Do you think that makes your brand credible with them? Of course not.
If you’re going to make a promise, make sure you over-deliver. Regardless of what you do, over-deliver. Swing for the fences. Blast the ball out of the park.
Link to Previous Videos Within Your Script
How in the world can you link to previous videos in your script? Well, by simply mentioning the previous videos that you did. This triggers people’s imagination. You call their attention to the fact that you have previous videos on certain topics.
To make it easier for them to watch your previous videos, put captions with links to the specific YouTube video in your video. Also, when you mention it within the video, direct their attention to the description section which has a link to that other video.
However you do it, your video script must leverage the previous stuff that you did. It’s like a blog post. You increase the chances that your visitor is going to click on an ad when that person clicks one link after another within the body of your content. You can do the same with video.
Call Your Viewer to Action
The funny thing about videos that I’ve seen on YouTube is that, for the most part, they do a poor job calling people to action. Many of them just say, “click here” or “click at the description box” or “click the link.” That’s not going to work. Why? Everybody else is doing that.
If you really want to stand out and you want to build a winning brand online. You need to call people to action based on their needs.
For example, if I have a dog training video and I’m selling a dog training course, I would state my call to action in terms of the problem that the viewer has and the benefits my product brings to the table.
I would say, “Click on the link in the description box if you are sick and tired of your dog tearing up your living room. The solution that you will learn is easy and quick on both you and your four-legged companion. Click the link now because you owe it to yourself.”
Do you see what I did there? I addressed the person’s needs. You have to remember this person watching your video is not doing it because they have nothing else better to do. They have a problem that they want to fix.
You then direct the script to the solution that you bring to the table. This way, when the person the clicks, their expectations are in the right place and you are more likely to convert that person. You’re more likely to turn that click into cold hard dollars in your bank account.
Call to action for Subscription Purposes
On YouTube, you can convert people in two ways. You can convert them by having them click on your link. Maybe your link goes to a sales page. Maybe it goes to an email subscription squeeze page.
The second way you can convert people from YouTube is to ask them to subscribe. There’s a subscribe button that they can click. But here’s the secret. That channel subscription isn’t going to do much for you.
You may have attracted a person who has subscribed to hundreds of channels. This person may be interested in your videos, but they’re also interested in many other kinds of videos.
It’s going to be very hard to get their one-to-one direct attention. You have to go the extra mile. You have to instruct the person to not only click the subscribe button, but they should also click the bell icon. YouTube has a bell icon that indicates email notifications.
This means that when you upload and publish a new video on YouTube, people who clicked on that bell icon will get an email notification. Since most people check their emails, this is one of the most powerful ways to boost your video views. Don’t overlook this opportunity.
Creating YouTube Videos That Get Results – Conclusion
Getting results from your YouTube videos will take time and consistency. I wish it would happen overnight but that’s not going to happen. I hope though thru this post you now have a blueprint that will help you succeed in the shortest amount of time.
If you’ve found this helpful leave a comment below and share with your friends. Make sure to check out some of my other posts that help you get started and grow your online business.
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