Cutting Edge Marketing For Attorneys and Lawyers
Hello everyone, Mike Erwin here again and I know that a number of attorneys are always trying to that competitive advantage. That thing that’s going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business.
Those folks that are really going to turn into actual live cases and doing it in a way so that you’re not spending your money on people that are most likely not even looking for your services.
If you think about it that’s the challenge that many attorneys have. Consider for effect billboard advertising, TV and print. Yes, you’re definitely going to get some folks that are now going to know more about you, brand awareness marketing is very important.
But how can we do a better job in ensuring that more of our marketing dollars have the ability to target those people that are really looking for our services. That’s where our whole world of what we call geofencing programmatic display and geofencing comes in.
As an agency we do quite a bit of Google AdWords, search engine optimization, pay per call and conversion rate optimization but one of the cutting-edge things that we’ve been doing recently is what we call geofencing.
This is where we can literally take a building, a precise area or any particular location and build a fence around that location and target the people in that particular location.
Just to give you guys a really good example let’s say you are an attorney and your personal injury law practice you want to get your message in front of those who have just recently got into an accident or something to that effect.
One of the things that we can do within our platform is target hospitals, urgent care facilities, car repair locations, towing locations.
Those locations where there’s likely to be a high propensity of individuals that most likely got into an accident and are maybe in the need of an attorney that can represent their interests.
One of the things that we’ll typically do is we’ll go into our platform and will literally build a digital geofence around a hospital, this is just one example. We can build geofences around all different types of locations.
Anyway, anybody that has a smartphone device and their devices turned on and they walk inside of that geofence at that hospital we have now captured their ID to their smartphone device.
Now they’re going to see our ads both while they’re at the hospital as well as for up to 30 days after they leave the hospital and there’s two places in which they’ll typically see our ads.
Using Ads With GeoFencing
The first is in the hundreds of thousands of apps that we have access to. We have access to over 600,000 apps to be exact and you think about Angry Birds, Words with Friends, The Weather Channel, all those different apps are places where our ads will show up on.
Secondly it’s on different websites. When someone is browsing on let’s say Safari or Chrome and they pull up a website that has some form of advertising space and our ad shows up there.
As you can see what’s so powerful about this is we’re not targeting an entire city, we’re not targeting an entire zip code. We don’t have a billboard that’s right off the highway and paying $5,000 a month and not really getting the coverage.
Those dollars are going to a place where you don’t even know what the return on investment is. With billboard advertising you really don’t know how many of those individuals are turning into cases.
ROI and GeoFencing
The beauty with our technology is that you can track and measure all of the traffic that’s being driven. Let’s say you wanted to see exactly how many of those individuals came to your office and booked an appointment with one of your attorneys.
We can build a conversion zone directly around your office and all of the people that saw your ads while they’re at the hospital or after they left the hospital and then came back to your location, we can actually track that information.
We can report back to you on that and tell you “hey, this is the number of people or the number of times that someone either saw your ad clicked on your ad and then came back to your office.”
We can also track phone calls, we can track individuals that went to your website, any people that converted in some way. Let’s say they submitted a form to your office or they clicked on a certain button or engaged in a chat box.
We could certainly track all those things but being able to take that online information and track offline actions is very very powerful and ensures that the marketing dollars that you’re spending is going towards something that you can actually track and measure.
This makes a lot of sense to us from a legal marketing standpoint and certainly from a return on investment standpoint. The whole world of geofencing is very very cutting edge and very very new.
This is something that very few attorneys know about. We’ve seen the fruits of our labors and some of the work that we’ve done with legal practices.
Cutting Edge Marketing For Attorneys and Lawyers – Conclusion
Being able to utilize this software and more importantly this technology is a game changer for certain clientele such as attorneys, car dealerships, wedding planners, etc.
If this is something that you’re interested in please feel free to contact us. Give us a call and we’ll be more than happy to answer any questions you have. We look forward to hearing from you.