Facebook Live Tips
In this article we’re going to run through seven tips to get professional results on your facebook live. So let’s jump into it!
Facebook live is an awesome tool for growing and engaging an audience with some very simple tips and some very quick pre livestream preparation you can easily get professional results.
We’re going to run through seven tips to help you do just that but as we’re going through don’t get too excited with any one specific tip and jump off and try to implement it straightaway.
I’m giving you a process here with tips along the way that you can implement for your next live stream and I’m also going to share my number one tool for getting more viewers on your shiny new professional-looking Facebook live stream.
Facebook Live Tips – Going Live
First off before you go live there’s a few things that you need to do.
Number one is to plan your content. What you want for that is a simple structure of everything that you’re going to cover. So your structure will have things like a hook, which is before the introduction. This is the thing that hooks your viewer to stick around for your live.
You’ll also want an introduction, so talk about the things that you’re going to cover in the video. Then you can jump into the actual content itself.
After you’ve delivered the content be sure to have a recap or a summary to summarize everything that you’ve given them.
The next step is a call to action which is what you want your viewers to take after your Facebook live has finished. So it’s a really simple structure not just for your Facebook live but also for your videos as well.
Facebook Live Tips – Location
Number two is to pick a location. You want to pick a location that matches your videos that you’re actually creating. Somewhere that’s quiet, somewhere that’s out of the way. You don’t want to be getting distracted or interrupted while you’re actually live.
You’ve all seen that video where a little kid walks in during a live stream. You don’t want that to happen to you. Pick somewhere nice and quiet where you can just focus on delivering the content.
You also want to make sure that you’re not picking a location that is distracting for your viewers. You want your viewers to focus on you and the content you’re delivering, not being distracted with what’s going on behind you.
Learn more about: 10 Tips To Increase Your Facebook Page Reach
Facebook Live Tips – Internet Speed
Number three is to test your internet before you go live. It’s a really good idea to at least have an understanding of how good or how bad your internet is.
You can head over to speedtest.net or you can download an app for your iPhone or your Android device and run a speed test for the internet connection that you’re connected to.
The most important thing that you’re looking for here is that the internet you’ve got is stable and that little speed test isn’t bouncing around all over the place. But also you want to focus on your upload speed.
Your upload speed is what’s important here, not so much your download speed. You want to make sure that ideally you’ve got at least 2 to 2.5 megabits per second upload, if you’ve got 2 to 2.5 megabits per second upload then that will be enough for Facebook live.
You do need to be aware of other people that are sharing the same internet connection. If you’re on an office Wi-Fi or work connection other people may start downloading files and kill your internet for you so you want to run a few tests.
Run a few ideally 15 to 20 minutes before then a few minutes out as well so you can really get an understanding of where your internet speed is at.
Now if your internet speed is less than 2 megabits per second then you’ve got two options. You can either try to find a different connection, a different location, use LTE instead of Wi-Fi or use your mobile data.
You can still go live with the connection that you have but just be aware that you might have some issues. What I would do in that circumstance is let my viewers know that we may be experiencing problems because I’m not sure how good the internet is in that location.
Facebook Live Tips – Set Up
Number four is to get everything set up. This means setting up your camera, setting up your tripod if you’re going to be using a tripod, make sure everything is stable, everything is at the correct height and that you’ve got your audio and your light.
Now obviously this is going to depend if you’re using a camera, using your phone or if you’re just using your laptop and a webcam to go live. There is different gear for the different scenarios.
For going live from your smartphone you’ll want simple things like a portable microphone and a mini tripod so that you’re getting the phone out of your hands and into a stable position.
That’s really important no matter what type of video or live you’re creating. Get your phone or your camera out of your hands and get it somewhere stable.
Use a tripod if you can or just position your camera somewhere where it’s not going to shake and move around a lot.
Now if you’re using a Mac or a PC to go live you can use similar gear as well. You can either just use your Facebook browser to go live or you can use software like ECAM, xsplit, vmix, OBS or Wirecast there is a ton of options out there for Facebook live.
No matter which way you’re going live the important thing is to make sure that everything is set up correctly. You don’t want to be tweaking and changing things while you’re live.
Facebook Live Tips – Testing
Number five is to do a test broadcast. This is where once you’ve got everything sorted press the live button but make sure that the live broadcast is only going to just you whether it’s a private live.
In the Facebook settings you get to choose who you want to broadcast to and there is an option there to broadcast to only me or just yourself.
That way there’s no one else that will see it. So what you’re looking for in this test is that everything looks good, sounds good and that everything is set up the way that you’d like it.
Now if you are going live in a sales scenario or you’re doing this for a live promotion I suggest that you do a quick run-through of the content that you’re going to be presenting.
That way you’ll feel more relaxed because you’ve had a run-through but also when you’re watching back you can give yourself some feedback on how it went in your live test.
Facebook Live Tips – Let People Know
Number six is to tell people that you are about to go live. This can be as simple as sending out some tweets, some Instagram posts or Facebook to let people know.
There is also a really cool way to automatically post and email as soon as you go live with a cool app called Live Leap. It’s an amazing tool that lets you automatically share your Facebook live the instant that you go live.
It will let you share to your website, through email, social media and to multiple Facebook pages and Facebook groups as well. It’s a great tool to automate all of that so you just need to focus on pressing the go live button.
If you’re interested in automating that process for your Facebook live streams then definitely check out Live Leap.
Facebook Live Tips- Going Live
Number seven is to go live. The first thing you do when you go live should be to deliver the hook. Start talking to people as if you’re delivering the content and the video structure that you had planned out.
Don’t stop to welcome everybody in and start some idle chitchat with people because that won’t fly for the people that are watching the replay. They’re gonna lose that connection with you so focus on the hook and then get straight into the content.
While you’re live you also want to make sure that you are making eye contact directly with your viewers. Which means looking at the camera lens not looking off to the side.
Your viewers will be able to notice if you’re not looking and talking directly to them so you want to make sure that you’re looking directly down your camera lens.
It’s likely that while you’re live you’ll also want to interact with your audience but it’s really important here to try and batch all your live interactions into certain areas of your live stream.
You definitely don’t want to break the content that you’re delivering for your viewers with you dropping off and saying hi to someone as they come in or answering a comment immediately.
So for some live streams it could be that you break every few minutes throughout. Or in some cases you might want to save it all until the end of your video to do some interacting or some live Q&A.
However you decide to do it make sure you let your viewers know how it’s going to work.
Facebook Live Tips – Conclusion
The last thing to remember while you’re live is to have fun with your live stream. If you’re not having fun then it’s going to be very difficult for your viewers to engage with you and have fun as well so it all comes down to you.
I hope you’ve enjoyed these Facebook Live tips and if you have found it useful please share it with your friends.