Growing Your Instagram Followers
Do you ever wonder how some Instagram accounts seem to have all of the good luck. They’re just blowing up, people are loving them, people are tagging, people are commenting, they just take off and it seems like they did it with ease.
In today’s post I’m gonna share with you five tips that we use to grow our account beyond a hundred thousand followers and some of the techniques that I’ve used with other brands. I’ll also share some of the techniques that I’ve seen companies use to reach similar results.
Who’s Your Audience?
The first step to growing your Instagram account is just start with your audience or at least your ideal audience. Who is it that you’re trying to connect with?
Whether you’re a photographer, a small business, a marketer, a public speaker, designer, artist, you name it, whatever your space is there’s somebody who you’re trying to reach.
You have to spend some time upfront truly understanding the type of content that they’re looking for online but also take the time to understand the types of hashtags that they’re using.
The types of hashtags they’re following, which accounts are they following, and what type of content do they want from you.
What Type of Content Does Your Audience Want?
The second step is simply an evolution of the first one. You already did research, you already understand what type of content your audience wants, now you have to understand what type of content your audience is getting.
Meaning you have to spend time looking at the accounts that your audience is following and get a better understanding of the type of content that’s generating the most engagement. Which content is certain accounts putting up that is getting tons of love.
Use that to inspire your approach to ensure that every single piece that you put on Instagram is constantly going to be gold. I like to call these first two steps the Sherlock Holmes or Sherlock homeboy stage.
You’re truly just understanding what type of content your audience wants, what type of content your audience is getting and then you combine the two to get a better understanding of where there’s an opportunity in the middle that you can fill.
Create Valuable Content
This takes us to the third step which is simple. You have to create great content, that’s gonna separate you from the pack. If you see everybody taking photos with a certain aesthetic, a certain look, certain feel, it’s time for you to take a different approach.
You have to Zig while others are Zagging and make sure that you stand out because at the end of the day if you blend in you will never stand out.
Importance of Hashtags
The fourth technique for growing your Instagram account is to always use hashtags. Now I know that might sound basic and I know that might sound simple but hear me out.
With the new discover feature, with the most recent algorithm changes in 2019 Instagram has placed emphasis on the idea of not only allowing people to follow hashtags but also increasing the likelihood of your content showing up on the discover page.
If you’re generating an engagement and a hashtag is something that people are interested in make sure that you’re using at least four or five hashtags on every post you share.
Leverage Larger Accounts
My fifth tip and probably my favorite, definitely the one that allowed us to grow the quickest is to leverage larger accounts to grow your account at the same time.
What I mean by that is this. Those larger accounts might have a hundred thousand followers 10,000 followers 5,000 followers maybe even 550 followers or whatever it may be it doesn’t matter.
At the end of the day if they have more followers than you what you want to do is partner with these folks and have them mention you.
When they share a post you want them to share your content, you want to send them products so they’re putting up pictures with your product.
You want to do whatever you can to have them mentioning you on Instagram because what that does is it gives you awareness to their followers and when their followers see you they’re gonna check out your feed.
They’re gonna see what you’re all about and they’re gonna decide whether or not you’re an account that is worth following.
Growing Your Instagram Followers – Conclusion
So there you have it, those are my five simple tips for how you can grow your Instagram account. I really hope you enjoyed this post and please comment and let me know if there’s anything that you would like me to cover in an upcoming post.
Be sure to check out my other posts where I’m constantly trying to deliver content that will help you generate more leads and as a result help you grow your online business.