Improve Your Organic Reach On Facebook
Buckle up because in this post, I’m going to show you how to get insane reach on Facebook without having to spend a dime. But be warned. I’m gonna go fast, like The Flash fast.
Now before we dive in, it’s important to get across the significance of doing what I’m about to tell you because I want you to get awesome results too.
About a year ago now, I was just auto-scheduling everything to Facebook, posting links to my blog, posting cheesy quotes, all that kind of stuff.
What I realized was, my Facebook reach had gone down to almost zero, like seriously. One day, I posted to Facebook and only one person saw it. One! I mean, what is the point? Right? Have you ever felt like that too about Facebook? Let me know in the comments.
Now, Facebook was never my main platform, but to be honest, I was a tiny bit embarrassed about this. I mean, I’m a marketer. I should be doing a little bit better than reaching one person on Facebook. Anyway, I thought this needs to change.
So I read up as much as I possibly could about the Facebook algorithms. I tested as much as I possibly could and within a short few months, I managed to turn one of my pages organic reach from consistently being less than 50 to consistently being around 5,000.
People say that Facebook organic reach is dead, but it is not! This has enabled me to triple my Facebook likes within six months and also get more clients.
So here’s some top tips on how to increase you Facebook reach to over 600% organically and consistently. Before I give you those tips, you need to know two things about Facebook.
Firstly, if your post is getting a lot of engagement, ie likes, comments, shares, watch time, your post will be pushed up higher in the timelines and you will get more reach.
The second thing you need to know is the more engagement you get on a post now, the more likely your future posts are going to get more reach.
For example, if I post something and you like it, then the next time I post, you are more likely to see it because you’ve signaled to Facebook that you like my stuff, which nicely, leads us onto our first tip.
Post Informative, Inspiring, or Entertaining Content
That means no sales, no links, no call to actions. Just inspiring, entertaining, or helpful. Then, post more promotional content, ie visit my blog, go buy this, look how awesome I am.
Because if you do it this way, then all the people that have previously interacted with your helpful content are more likely to see that kind of promotional content.
Plus, all that rapport you’ve built means they are more likely to respond to that secondary kind of promotional content too. Bingo!
Make Your Content Rich
Don’t just post a mini tip. Post a mini blog! Go all out. The higher quality of content that you post organically to your Facebook page, the more reach you’ll receive because people are more likely to engage with it and reward you for all that effort you’ve put into it.
Post Natively to Facebook
When I say native, posting things to Facebook, not, “Hey, go read my blog. “Here’s a link to go elsewhere off Facebook.” Post natively to your Facebook. People do not like clicking things and leaving Facebook. Neither does Facebook. So, post less links.
Post Less but Higher Quality Content on Facebook
Your Facebook post can last days, if not weeks, continuously getting more and more interactions. So sometimes, I’m only posting once or twice a week on Facebook and those are the posts that are doing really well.
To get high reach, it’s about getting as much interaction on that single post. So, the more you post, the more actual competition you are giving your posts that are already doing well. The more diluted your reach will be.
On live, watch time and engagement is usually much higher, so Facebook is going to reward you with higher reach. The key, however, with this is to make sure that your live show is actually valuable and worth watching.
Get People Talking
Facebook wants meaningful connections, whatever that means. What it means is that it wants people talking to each other and building a little community. So, give your audience the spotlight and let them talk to each other and get to know each other.
A great way to do this is to start some kind of opinion polls or opinion debates to get people talking and interacting with each other and really make it easy for them to engage.
Ask Follow Up Questions When People Comment on Your Posts
You’ve gone through all this effort to get engagement and when someone does comment, “Hey, great video.” and all you can say is, “Thanks.” That is a slap in the face. Ask a follow up question and start conversations.
Use Different Media
You will typically get more reach if you use images, videos, and live videos. So get started using them. In fact, if you jump into your Facebook insight to your page, it will literally tell you which type of media performs best for your specific audience.
Put Subtitles on Your Videos
85% of Facebook users are watching videos without the sound turned on. So, if you don’t have subtitles, you are going to kill your watch time and therefore, your reach.
There’s lots of different types of emotions that you can use, so get using them. Every time that I add an element of emotion into my content, the reach always goes sky high.
I did this post recently about my back and I displayed this X-ray and I told this emotional story and the reach was insane. It got over 800% reach and it had a link in it. A link! This is unheard of. This is mental. It works, so use emotion, alright?
Improve Your Organic Reach On Facebook – Conclusion
It’s easy to improve your organic reach your organic reach on Facebook if you put in the effort and hopefully this post has given you an idea of the work you need to do.
Be interesting, provide value and follow the tips. They will open up a new gateway into improving your organic Facebook reach and connecting with your target audience,
If you found this post helpful just leave a comment below and I’ll be sure to respond. Make sure to check out some of my other posts that will help you shorten your learning curve.