Why Internet Marketing Is Vital To Your Business
When it comes to the growth of your business, internet marketing can play a vital role. When you’re marketing yourself, your products or services or promoting other peoples products, you need to take advantage of the reach of internet marketing.
In the past marketing was mostly yellow pages, magazines, direct mailing, flyers and word of mouth for getting you message heard. Now, with the internet, people are simply typing in google what they desire or need. When was the last time you used the yellow pages?
With flyers, magazines and direct mailers it was a way of grabbing someones attention to make a purchase. The internet allows you to draw people in who know what they want and are looking for someone or something to fulfill that want or need.
You can compare flyers, magazines and mailers to facebook ads. When you’re on facebook you’re just checking out your friends or updates, you are not there to purchase anything. But you start seeing ads for weight loss, make money from home or the hottest product from Amazon.
While the example above is a paid form of internet marketing called interruption marketing it works the same as the mailers.Once you stop paying for the mailers or facebook ads your traffic and sales stop.
Same when buying a magazine to read an article about George Clooney and seeing an article about the next magic pill or getting your mail, you expect your bills but there’s a flyer for a new car, furniture or cheaper car insurance.
Benefits of Internet Marketing over Traditional Marketing
Lower Costs – When done correctly internet marketing will work 24/7 365 days a year to promote your business or products at a lower cost than traditional marketing.
Easier To Track Results – With internet marketing you have a way to check your analytics to see where you are getting the most traffic from and improve your marketing efforts.
Wider Reach – You have a wider reach for targeting your perfect customer. I don’t care if it’s your brick and mortar business in Dayton, Ohio or you”re promoting the best cure for adult acne. If you want to reach a larger audience you must have an online presence and put yourself in front of the people looking for your services or products.
Social Media – It’s so much easier to create brand awareness and build a relationship with your customer base thru social media. You can use facebook, youtube, twitter, pinterest or instagram to connect with your customers or potential customers and provide value.
SEO VS Pay Per Click/PPC
PPC also known as paid ads appear at the top of the page, above the organic listings influenced by SEO also known as organic results. Traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click.
Many users skip ads and trust organic results more highly. Traffic from organic search is free but it will take time and effort to get ranked. If done correctly, you do the hard work once and it can bring you traffic for years to come. Unlike paid search marketing, organic traffic does not stop the moment you stop paying.
Once you have established yourself in the organic results, your competitors will have a very hard time competing with you even if they use ppc.
With that being said it does take time and some people want results. PPC does provide laser-targeted visibility. Some people have the money to spend and they want results now.
PPC can be expensive. If you don’t know what your doing costs can quickly add up. If you are targeting entire countries or targeting the wrong age groups, those costs can spiral.
The Simple Truth
If you want to promote with internet marketing it is just a matter of putting your product, service or business in front of those people searching for it. No more, no less.
Can it be difficult? Yes, depending on your product or service and the competition. If you’re trying to promote a weight loss or diet product you will probably be better off focusing on ppc as the competition will be huge with organic traffic. You would be competing with sites that have been established for years.
But, if you had a diet or weight loss product focusing on women over 50 or diets for recent mothers you will be dealing with smaller competition in organic traffic.
Now if we’re talking about a local business, that is much easier to get in front of a starving crowd. If you’re an auto repair shop in Lehigh Acres, Florida. focus on that keyword and provide content that will establish you as the go to expert in that area.
Make sure to list your business on Google My Business and other business listings such as Yelp, Manta, YellowBook, etc. Keep your information consistent thru all the listings to build trust.
I hope this article will give you a better understanding of the power internet marketing and how it can grow your business. As always, if you ever have any questions simply reach out and I will be more than happy to share more tips or answer any questions.