Make Your Sales Funnel Unique
Online marketing is extremely competitive, and no matter what you’re selling, it’s likely that there are thousands of others in the same niche. That’s why it’s essential to come up with your own unique approach when you create your sales funnel.
You don’t necessarily need a product that’s unique. In fact, if your product is too unusual, it may be hard to sell it. You should be addressing a need or problem that many people have, which suggests that there will be lots of competition.
What you have to do is make your marketing approach original.
Be a Real Person
By personalizing your communications, you add an important dimension to the selling process. People don’t buy only because of logical reasons. In fact, research suggests that it’s mainly emotional reasons that motivate consumers’ buying behavior.
Now a sales letter will usually appeal to the prospect’s emotions regarding a certain issue or problem, such as making money, losing weight or training their pet.
However, when it comes to the sales funnel, you should aim to connect with your prospect in a more personal way as well.
You don’t have to reveal all of the details of your life to people, but don’t be afraid to refer to your background, the area you live, your hobbies or even random things that strike you as funny or interesting.
Don’t go on at great lengths about such matters, but casually weave them into your e-mails. What you want to avoid here is having a generic autoresponder series that simply states lots of dry facts.
Even if you’re loading a dozen messages that will be sent over a period of three months, you can still make them sound chatty and spontaneous rather than dull and purely factual.
This is similar to being a real person, but it goes a little deeper. No matter how popular your niche may be, if you’re creative you can find a particular angle on it that’s original. In some cases, you can combine the personalization and branding ideas.
For example, if you’re selling the (imaginary) Super IM Course, you may want to brand yourself based on who you are. If you happen to be a student, a stay at home mom, retired from the military or an ex-college professor, you can brand your newsletter based on this.
If you live in a famous or colorful place, you can use that. Remember that when you brand yourself, you don’t have to be logical about it. Some of the most successful examples of branding are based on nonsense, in fact.
Think of the famous insurance company ads that feature a talking gekko. What’s the connection between insurance and lizards? There wasn’t any, until someone came up with the idea. There’s really no limit on the way you can differentiate yourself if you think about it.
When you brand yourself, you can take advantage of this in the name you choose for your company or product, your logo, and in your style of communication. The great thing about creating a brand is that you can do it in so many different ways.
It can make all the difference when you create a sales funnel, so that you aren’t exactly like everyone else in your niche. There’s one extremely critical aspect of the sales funnel that it’s easy to overlook – providing actual value to your customers.
However, regardless of what techniques you use, if the original product they buy from you isn’t satisfactory, it’s not very likely that they’re going to buy from you in the future! You have to be especially careful in this area when promoting affiliate offers.
If you blindly promote products that you’re not familiar with, you run the risk of having dissatisfied customers. If the product is truly inferior, there may be a high refund request rate, which will obviously cut into your profits.
However, even if the product is so-so, and not many customers ask for a refund, it’s not likely that you’ll be building profitable, long term relationships with your customers.
To get the most out of a sales funnel, you have to take a long term view. This means that you’re not just trying to make a sale, but build a loyal customer base. In order to do this, you have to deliver products that satisfy and preferably over-deliver.
Make Your Sales Funnel Unique – Conclusion
To set yourself apart from the competition you need to make your sales funnel unique and I hope this post has given you some insight on how to do just that.
Find your niche, help people solve a problem or achieve a goal and then setup your sales funnel to achieve the maximum results.
Let me know your thoughts below, what are you struggling with and what’s your goals. I’m here to help and get you on the right path.