Promote Your Videos Outside Of YouTube
In my last post I walked you through the process of engaging with other channels on YouTube. The point was to draw traffic within the YouTube ecosystem. In this post, I’m going to share with you the process of driving traffic from outside of YouTube.
Believe it or not. This is where the vast majority of your traffic will come from. Unless of course, you become a massive celebrity on YouTube itself.
If you find your videos on the trending channel on YouTube then you’ve got it made. But until you get to that point you may want to pay close attention to what I’m about to teach you.
Embed Your Video into Blog Post
I suggest that you come up with a blog. It doesn’t have to be anything fancy. You don’t have to be a hero and go overboard but you just need to come up with a blog that uses posts that features your video.
Why? Well when you include your video into blog posts you, you control your blog’s messaging better. You will be able to use the video as part of the overall content that you promote to get more views.
Instead of just promoting and trying to make money off your blog by using text content or pictures, use the added promotional content of a video. You then take this blog post’s URL and promote it on other blogs. Promote it on social media and what have you.
This will be the base of your off YouTube promotions because your blog is where the conversions happen. More likely than not the description URL on your YouTube videos would lead back to the blog post your YouTube was embedded in.
You want people to end up on your blog because you control the ads. You can put links to affiliate products. You can promote your squeeze page. You can even sell your own products.
There’s just so many ways you can go and it all boils down to control. And that’s what you get when you start with a blog. So instead of making YouTube the end all and be all of your video marketing efforts, make your blog the center of your marketing efforts.
Find Existing Facebook Groups and Pages
Regardless of your niche, there are sure to be existing Facebook pages and groups dedicated to your niche. It doesn’t really matter whether your nature is very esoteric or unusual, there is sure to be an existing group or page that either caters to your niche directly or indirectly. Use this fact to your advantage.
Even though they may be small groups of pages they can still be sources of traffic. Why? There are people there who are already interested in what you’re talking about. They can click on your stuff. They can click on your link and watch your video.
So to understand that it doesn’t really matter how small the groups and pages are as long as these people have a tried and proven interest in whatever it is you’re talking about. They are fair game.
Now please understand that this doesn’t mean that you’re just going to go in there and drop a link. If you did that, you’d be spamming. That’s no good. That’s not going to help you. Instead, you’re going to have to engage first. This is actually the fun part.
When you go there you talk about your niche and you establish your credibility. How? Well, you can talk about what they are saying and analyze their content.
Blow people’s minds away by demonstrating that you know what you’re talking about. Also, you can share third-party high-quality content. This is content that did not come from your blog. Instead, other high-quality sources in your niche produce this content.
Believe it or not, you actually build your credibility and authority by sharing this material because people will know that you know where to find the good stuff and you know how to analyze it. Keep doing this and you will be perceived as some sort of expert in your niche.
Once you have established credibility, that’s the only point in time when you should share your content. Also, do not share your content all the time. Mix in third-party high-quality content or analysis. Whatever the case may be, do not look like a spammer.
Build Your Own Accounts on Social Media
Build your own Facebook pages, your Facebook groups, your Google Plus community and so on. Create these accounts and make them look good. Make them look like they reflect your overall brand. Your overall brand, of course, should be based around your blog.
Once you’ve done that populate these accounts with the very best content you can find. Now, this doesn’t mean your content all the time. I hope that much is clear.
You’re just going to populate it with stuff from your blog as well as finding the very best third-party high-quality content you can find that is specific to your niche and share that material.
Don’t just drop your Facebook page links and Facebook groups either. You have to engage and from time to time, share your own content. Whatever the case may be, focus on building credibility. Focus on building your brand.
Auto-publish Using Social Media Publishing Tools
Let’s get one thing clear. You’re going to have a tough time publishing content on your social media accounts if you were going to do things manually. You’re just going to run out of time. You probably have a better use of your time.
The best way to play this game is to use some sort of third party software like Hootsuite or Social0omph. You just plug in the content links and the auto-scheduling software will post as scheduled.
Please understand that you should not post your video link directly. If you did that on Facebook, you’re just giving the store away. Seriously, they’re not going to see the context. They’re definitely not going to see the ads.
You just gave them the content they’re looking for and they’re done. What a waste of time. Instead, post your blog URL. So this way when they click through, they not only see the video that contains the information they’re looking for but they see your ads.
They see the context and you get to brand them some more. Maybe they would sign up for your mailing list and this could mean that you would have a relationship with them for a long time. Maybe they would click on an ad and make a commission when they buy something.
Whatever the case may be, you increase your likelihood of making money off that visit when you post a blog URL instead of posting the video content directly.
When your auto-publishing, pay attention to this checklist. I’m going to give you some basic advice tied specifically to certain platforms.
When auto-publishing using a publishing tool like Hootsuite. Make sure you rotate hashtags that are specific to your niche. If you’ve reversed engineered your Twitter competitors, you already have your hashtags. If not, this is a good time to do it.
Look for your competitors on Twitter. Pay attention to the hashtags they’re using. Make sure that the hashtags they use actually get a lot of retweets.
Make sure that the content that used the hashtag you’re thinking of gets a lot of retweets or other indications of engagement. Use those hashtags and rotate them among your own content and pick the winning hashtags. These are hashtags that pull a lot of traffic from Twitter.
With Pinterest, make sure you pick the best looking pictures and then link them to a video that has a picture or a picture thumbnail. People do not like to be lied to. People do not like to be baited.
What happens when you do this, you put a nice looking picture. When people click it, they go to your video. Now a lot of people say that this pulls a lot of traffic. That’s absolutely true. But the problem is when you do this, you’re actually promising one thing and delivering another.
You’re lying to people and this erodes your brand. They don’t trust you. You don’t build trust when you do this. So on Pinterest, make sure there’s a tight connection between the picture that you show that’s clickable and the actual content that they get.
The great thing about Facebook groups is that you could automatically add people to them. So what you do is you look at pages that you own and see which people come up again and again.
These are people who are active commenters. These are people who actively like or share materials. Whatever the case may be, you can see that certain people are very active in your niche.
You need to engage them and eventually invite them to your group. If you invite the right people you will get the same level of engagement and sooner or later they might even promote your group to other groups or pages they’re active on.
With Facebook pages, you should treat this just the way you treat Twitter or Instagram. In other words, you should use Hootsuite to auto-publish pre-scheduled high-quality content. Follow the same advice that I’ve mentioned regarding auto published content earlier.
Social Media Engagement Checklist
On social media, the name of the game is not just publishing. In fact, that’s just a small part of the overall social media marketing picture. What really would seal the deal as far as your marketing effectiveness goes is engagement.
Let’s face it. Anybody can put up a page. Anybody can put up a group on Facebook. There are tons of Facebook pages and most of them go nowhere. If you want to get massive results, you need to engage. Engagement takes place both on your pages and others.
When people post comments, make sure you like their comments or you react in some way. Let them know that you appreciate their engagement.
This increases the chances that people who like your page will engage some more. The key here is to get them to come back, get them to notice your content that they would either click through or share your content.
Now, this doesn’t happen overnight but believe me they would rather spend more time on a page that actually acknowledges them by engaging them than on a page that simply ignores their likes or comments.
With Facebook groups, use the same engagement technique that I mentioned above. The big difference here though is you need to call out or call to action group members.
The great thing about groups is that they’re more visible on Facebook. Facebook actually pays more attention to groups than pages. Use this to your advantage. Try to get people to engage. Try to get people to post comments.
Try to get people to start a debate because the more you do this, the more group interaction will appear on group member’s notification list or alerts. And this can increase views for the content that you are sharing in your groups.
To engage on Twitter, use hashtags that your competitors are using. However, you should also use hashtags when engaging influential people in your niche.
You would be able to find these people after you’ve used Twitter for quite some time. This takes quite a bit of research. Chances are you would probably have to research your competitors first.
Figure out who was following them and then you would see the same names crop up again and again. Focus on those names. Engage those people and use the right hashtag.
It’s important to engage them by calling them out saying something controversial or otherwise doing something real. You don’t want to ‘engage’ by saying hey good job or you’re a genius. Can I be your friend? No those are worthless because everybody’s doing that.
These people already know that they’re geniuses. So make them feel that you are real by saying something real like “Hey I think you’re wrong there and here’s why” or “I think what you said is incomplete and here’s why.” When you do that it’s not like you’re aiming to fight them.
Instead, you communicated to them that you are real and that you are actually thinking through their posts. You are not some sort of robot. You’re not some sort of blind follower.
Believe it or not, this earns respect because there are too many bootlickers out there and not enough thinking people. Be one of those thinking people and you’d be surprised what kind of engagement you’ll get.
They might even invite you for an interview. They might even publish your guest post because they think you are an authority or an expert.
When engaging on Instagram. Use the right hashtags. Again, reverse engineer your competitors. Also, make sure to comment on other people’s photos in a real way.
If something is off if the quality is not that good. Let them know. This means that you are real. You’re not just some person who’s just trying to get views on your profile page. Because you will get more respect when you’re real than when you are trying to impress people.
Other Traffic Sources
You can post your video as a resource on Quora. However, don’t overdo it. Make sure you post enough text that explains your video and how it fits the question your answering. Also, do not copy and paste the same exclamation and video.
Be very careful when you do this because Quora is a great source of traffic. It would be a shame if you got banned off of Quora because you kept a copy and pasting the same text and video combination.
To save time and money on Quora marketing, you might want to hire a VA from places like Cognoplus.com These are trained VA’s would know how to market using the Quora platform.
Reddit is also a good source of traffic but you have to be very careful. You have to look for the specific sub-Reddit for your niche and as much as possible share news on Reddit.
In other words, you can take news from your niche. Rewrite it. Put it on your blog and then share that blog link on the sub-Reddit. If you do this right there would be no drama.
But if it’s obvious that this is spam or that you’re basically hijacking news you will quickly discover that Reddit people can be very aggressive and very nasty.
Promote Your Videos Outside Of YouTube – Conclusion
Regardless of how you do it, I want you to experiment. The key here is to never settle. Never stop. Keep reinventing your messaging on social media and on video platforms.
The best way to do this, of course, is not through trial and error. Trial and error, believe it or not, can be very costly. They can also destroy your brand if you’re not careful. The best way to do this is to reverse engineer your competitors to get a head start.
If you’ve found this post helpful leave a comment below and share with your friends. Make sure to check out some of my other posts that will help shorten your learning curve.
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