Promoting Your Video Within YouTube
Please understand that a large chunk of the traffic YouTube videos get come organically from within YouTube’s ecosystem. It’s kind of like Amazon. There is already enough traffic percolating through the system.
Getting traffic from search engines is a nice bonus, but you are actually sitting on traffic goldmine. That’s how much traffic is going through YouTube.
In fact, if you are looking for the top five web properties in terms of traffic, YouTube is always at number one to three. It fluctuates, but it’s always there. That’s how much traffic YouTube has and most of it is internal.
Pay attention to what I’m about to share with you in this post, so you can learn how to promote your video within the YouTube ecosystem itself.
Create an Engaging Profile on YouTube
The first thing that you need to do is to create an engaging profile. This profile must be professional. It must speak to your niche. It shouldn’t be cheesy like a picture of a blonde woman in a bikini. Instead, it must speak to your niche.
For example, you’re in the dog training niche. It would be great to have an avatar that is obviously about dog training. You don’t want to sandbag people where you post a comment, or your avatar shows up and they see a very attractive woman.
Obviously, people who are clicking that link are interested in the woman. They’re not interested in the fact that you have awesome dog training videos. Do you see where I’m coming from?
Create an engaging profile that is on point. It must speak to your niche. Sure, you probably would get less clicks through your profile this way, but you can bet that they are more qualified clicks.
In other words, these are people who are actually looking for stuff that you’re talking about. They’re not people who are just interested in a very attractive-looking female.
Professionally Designed YouTube Channel
There are places like Fiverr.com or 99designs.com or Freelancer.com that you can use to access high-quality graphic arts talents. Pick the right graphics designer to come up with a professional-looking brand profile for your YouTube channel.
If you have a blog and it has a header, make sure that your YouTube channel cover is consistent with your blog’s font, header and text.
There has to be some sort of professional consistency among all your brand-related graphics.
This is no time to confuse people who have just first encountered your brand. You don’t want to have one brand persona on Twitter and a completely different color scheme on Instagram, which leads to different brand versions on Facebook groups.
You’re not going to develop much brand loyalty doing things that way. You have to be consistent. Sure, these different social media platforms have different cover dimensions, but the same color schemes and brand elements should be always present.
Comment on Related Videos
Now that you have consistent branding on all the social media platforms you’re going to be promoting on, the next step is to get out there and engage. On YouTube, this is as simple as commenting on related videos.
This is a good time to look at your research notes and load those niche-targeted keywords onto YouTube. Pull up all sorts of videos that are directly related to your niche. Once you’ve done that, start commenting.
Please understand that people are not going to respect you if you just kiss their asses. Seriously, if you just say, “good video” or “I really like this video,” nobody is going to pay attention.
In fact, they might get annoyed with you because everybody does that. It gets irritating. The guy who made the video probably feels like he’s the Francis Ford Coppola of YouTube videos. No big deal. Instead of kissing ass, engage with your comments.
Here’s what I do. I would call them out on inconsistencies. When you do this, you let people know that, in no uncertain terms, you know what you’re talking about.
You let people know that you have skin in the game and that you’re not just some random spammer. When you say that this person made a claim and it’s not backed by facts, it shows people that you have a brain.
It communicates the fact that you’re not an idiot. You know your stuff. You know your niche like the back of your hand. Guess what happens? That’s right, people respect you.
Call-outs, when done properly and professionally, can do a lot more than just simply posting the same stuff over and over again, hoping to get noticed. That doesn’t work.
Instead, call people out when they drop the ball, but you have to do it respectfully. You shouldn’t call people names. You shouldn’t say, “Oh, you missed this. I guess that means you’re an idiot.” No, don’t do that.
You don’t want to create enemies. The key here is to command respect, not to generate enemies. Those are two totally different things.
You also don’t want to come off as cocky, like you’re so overconfident about your intellect, that you come off as some sort of cartoon.
Remember, you’re not trolling. You don’t want people to hate you. Instead, you want people to respect you and that’s why you have to call people out with the proper balance.
Another way I get brand respect is when I bust down the video they posted. This takes quite a bit effort, but when I break it down to what they’re trying to say, and what the facts are, people sit up and pay attention.
When you post high-quality analyses online, you communicate three things. First, you make it loud and clear that you are passionate about your niche. You’re not somebody to fool around with. You know your stuff.
Second, you care about the person who created the video. Otherwise, you would just say, “He’s an idiot.” Instead, you break it down and you gently focus on areas for improvement and then give your suggestions.
Third, you establish expertise. If you are able to break down information like this, people are going to wonder if you’re able to break down their information. This means that they can trust you. This means that they can look at you as some sort of resource.
Believe it or not, you can establish solid brand engagement by simply posting questions. You have to understand that any statement made will always invite questions.
For this to work, you have to think like a journalist. Always think who, what, when, where, why and how. I know it sounds basic, but a lot of people quickly jump to conclusions.
When you just sit back, and you ask questions that break down the content, you look like a genius. Funny how that works, right? Sometimes, just asking questions that people either assumed or ignored, you start looking like a credible expert.
The key point here is that there is no right answer. The key is to just get people’s attention and bring home the point that you are a thinking expert.
Anybody with a decent IQ who reads your comment can instantly see that you are a cut above everybody else. That’s how you build a following. That’s how you become and expert or at least be perceived as some sort of authority.
Engaging with Other Influential Channels
You have to understand that when you’re marketing on YouTube, you are eventually pulling attention to your channel. In other words, all roads lead to Rome. All the comments, all the engagements, they must lead to your channel.
One way to turbocharge the popularity of your channel is to engage with other influential channels in your niche. This is much more difficult than you can imagine.
A lot of people think that they just need to find others who talk about their niche and they’re done. No, that’s not how it works. Others think that they just need to find channels that have a lot of subscribers and they’re good to go. No, that doesn’t work either.
You see, there are lots of channels that have tons of subscribers, but those subscribers, like I mentioned earlier, are not actually active. How come? They don’t even get notified. They did not click the bell icon, so they don’t get email notifications.
If you want to find true engagement, you have to look at key indicators. You can’t just look at the number of views or subscribers. Instead, look at how heavy the commenting is. Look at how many likes their videos get.
When you pay attention to these, you get the full picture. You’re not just stuck on the number of subscribers or some other flat popularity indicator.
Commit to engagement
Once you have picked certain channels in your niche with which to engage, commit to engagement. This is not a one-time big-time kind of thing.
You find a hot channel and then you blast away at their videos, you get people all excited, and all of a sudden you disappear. That doesn’t work. You have to stay engaged for a long enough period of time, that they pay attention to you.
You must become some sort of brand influence within their channel. This means that you have to commit for a fairly long engagement. You don’t just drop lots of comments one day and forget about the channel for the rest of the month.
Even a fairly low level of engagement done consistently is bound to produce better results. Get them to pay attention to you. Talk about your videos and touch on big issues regarding the niche.
The more you do this; the more people would want to click on your channel and figure out what you’re talking about. Also, the more you do this, the more you get influential video bloggers’ attention.
Since you obviously know what you’re talking about and you’re some sort of expert, you will get on their radar. As long as you’re not starting fights or you’re trolling, you might even become an ally of theirs.
They might ask you certain questions. They might ask you for help. There are just so many opportunities that may materialize. Perhaps you can do video blog swaps.
How does this work? Well, you interview them, and you post the video on your channel. They then interview you and they post the video on their channel. When you do this, you can get some of their audience and they can get some of yours.
This doesn’t mean that those audience members will no longer watch your videos. Instead, you added to each other’s total audience base.
This can also mean simply having them publish a video that you originally intended for your channel, but you’re giving them exclusive rights to the video. When you do this, it acts like some sort of guest blog post.
There are just so many ways you can collaborate with other influence leaders on YouTube and Instagram. Whatever the case may be, get on their radar, become their ally and work on swapping audiences, so you create a win-win situation.
Promoting Your Video Within YouTube – Conclusion
As you can see there is much more to building a following than simply uploading a video to YouTube. You need to treat your YouTube channel as a real business.
I hope these tips have given you some insight on promoting your videos within Youtube and look for my next post where I will be talking about promoting outside of Youtube.
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