Social Media and Affiliate Marketing
God, why do so many people get this wrong! With the advent of social media, affiliate marketing found a new foothold and with it came a lot of unethical marketers that prey on other peoples fears, hopes, and dreams.
It didn’t start with social media, those types of marketers were engaged in the same tactics using print, media and direct mail. But with the larger reach of social media it has turned into an accepted practice that is taught by many of the self proclaimed gurus.
I know when you’re just starting out and trying to make your first dollar online you have all these emails, friend requests and phone messages telling you how to make a million dollars.
I get it, I’ve been there. They will tell you to join groups and post spammy links, try to drag friends from other peoples profiles, I see it all the time. And once you start to see it, you can’t unsee it and it makes me sad that these people use social media this way.
Social networks provide an excellent opportunity for affiliate marketers and can provide a large amount of direct sales when done ethically. In fact, one of the simplest ways to start making money as an affiliate marketer is to pay for targeted Facebook ads.
As long as you get the targeting and the CPP correct, you can generate profit immediately and scale it up as much as you need to!
But if you want to go further than this, then you need to start using your skills as a social media content provider in order to build trust with an audience and to spread your message to get maximum clicks and buys.
Sharing the Lifestyle
Once you’ve started to build up an audience for your social media profile, the next thing you need to do is to start generating interest, engagement and trust. Most likely, the people who started following you on social media did so because they were interested in the industry/niche that you’re selling products in.
As such, your next step is to get them excited about that industry or niche and to demonstrate your experience and expertise.
Selling ‘acne cures? Then post pictures of your experience, share your tips for using a certain product.
Selling fitness training? Then post motivational status updates and images of your results.
This doesn’t have to be hard but it has to be genuine. Over time, this will get people who have an interest in your products more curious and it will establish you as the expert in your niche and how you can help them.
One of the first things I recommend to start doing is creating reviews. These reviews can be written straight onto your social media as posts, created on youtube or you can share links to blogs and articles where you review products.
Either way, now you’re building up some trust and attention, people will be more likely to click and to read.
Some Tips and Rules
The temptation now is going to be to give rave reviews to any product you can find with an affiliate payout. While this can certainly be a profitable approach though, it’s also very much short sighted.
By doing it this way, you will quickly lose the respect of your followers and you may even be seen as a spammer.
Instead, find products you genuinely believe in – and be sure to provide genuine advice on who the product is for. You are providing a service by finding and recommending products to the audience you have built – keep this in mind and you will succeed!