What Social Media Should I Use
There’s lots of ways to choose a social media network today and if you wanted the boring version I’m sure you could look the topic up on Wikipedia.lol
You would get a whole list of social media networks according to when each was founded and who’s on it and what does it do but since you chose to read this post you’re going to get the non boring version of this answer.
I’m going to show you how to actually choose a social media network today which is actually different from how you would have chosen a social media network seven or ten years ago.
In 2010 there was Facebook, Twitter, Linkedin, YouTube and a few others but that was really about it. Today there are so many more choices, there are so many more networks and there are more networks coming up every single day and then dying off.
We need to know what’s a trend, what’s a fad, what’s here to stay, what do we choose, where do we establish our presence and our audience. It’s a more complicated game today than it was a few years ago.
The first question to ask yourself is why do we need to focus on one or a couple of social media networks. To start with we need to focus because you’ll be overwhelmed if you try and establish your presence on a lot or every single social media network all at once.
It’s just too much, you’ll go crazy trying to keep up and you’ll spread yourself way too thin. Building an audience in the beginning is strictly a focus game, choose a network and stick with it.
Now this doesn’t mean that you can’t post on other platforms but in the beginning I want you to focus on choosing that primary network. The one where all of your effort is going to go and the one where you’re going to really hone in and concentrate on building an audience.
Go Where Your Audience Is
The first thing you need to do is figure out where your audience hangs out and for some industries this is a no-brainer. If you’re crafty and your business is about arts and crafts and you’re a female entrepreneur then hello Pinterest or Instagram!
I mean it’s just so obvious that that’s where you should be and some social media networks are really clearly defined in terms of who they’re serving, who should be on them and what kind of audience you can expect.
Now other business niches might not be so easy to figure out right off the bat so you’ll want to find your audience demographic to match. That’s where creating a customer avatar comes into play.
You want to picture your perfect customer. Are they females, what age group are they in, what is their income, where do they hang out. Knowing these things will give you a basic idea about your audience demographics. I’ll leave a link at the end that will give you some info.
Social media isn’t just about your being visible and trying to make sales. Sometimes we forget that social media is really about having a lot of fun. You need to put the social back in social media.
If you’re not having fun on a social network it’s like going to a party and you’re just not enjoying yourself and you want to leave. It’s the same with social networks.
If you’re not having fun on a social media network then the chances are that your posts are not engaging, they’re not relatable and you’re not really having a cool conversation and connecting with people. If you’re not building a relationship what’s the point.
The whole point of social networks is to be social. If you’re on Facebook, Instagram or Snapchat and you’re just not feeling it, even though your audience might be there if you’re not feeling it, leave and go to where you’re going to have fun.
It’s like you’re the host of a party and if you as the host are not having fun then your guests are not really going to enjoy themselves either and you just won’t come across as very authentic on that network if you’re not having a ton of fun being on that network.
Be Consistent On Your Social Network
Try your social media network of choice for three months. Three months is actually a really optimal timeframe for you to try out a new social media network and decide whether you like it or not.
Now what you need to do in those three months is give it your all and be consistent everyday or as much as possible. Follow a guru for that network, watch what they’re doing to to get visibility on that network and how their building an audience.
Give it your all for three months and at the end of three months if you’re not having fun choose another network. If you are having fun great, you found your network and that should be your primary social network.
What Social Media Should I Use – Conclusion
When you’re starting out it’s easy to get overwhelmed with everything. Take a deep breath and start with a plan. Figure out who you’re wanting to serve, how you can help them and where they are at.
As I promised earlier here is a great resource from Business Insider that will help you understand where your ideal customers are hanging out.
In the comments below I want you to tell me how do you go about choosing a social media network for your business. I would love to hear what strategies you use in your business.
As always if you enjoyed this post share it with your friends and be sure to check out some of my other posts that will help shorten your learning curve.