How to Start Monetizing Your Site
If you got into this with the aim of making money from your website… then what are you waiting for? If you have people actively visiting your website and reading your content, then there are many ways to start monetizing your site that can generate a great income for you.
You’ll earn money even as you sleep, and you’ll find that you get wealthier without actually doing anything starting as soon as you set it all up. That’s right, we’re finally getting to that point. It’s the internet marketing dream!
The only slight obstacle between you and your happy future of passive income is deciding upon which monetization method to use, and deciding how precisely you are going to turn your site into a cash cow.
In this post we will look at some of the options available to you and their strengths and weaknesses. So make sure to keep reading.
Monetizing Your Website
The following are some of the most powerful monetization methods for any website. Just keep in mind that you don’t necessarily need to pick between these. Often the best strategy is to use some of them together!
Monetizing Your Site With Ad Networks
Every webmaster is familiar with ad networks. The idea here is simply that you sign up as a publisher, and then you place a little snippet of code on your pages.
That code then autogenerates adverts from participating advertisers based on the content on your pages, and that in turn ensures that you get the most relevant adverts showing up on your sites.
In this case you don’t need to worry about chasing down the advertisers yourself. You will then be paid in most cases per click every time someone clicks on one of your ads.
The most obvious ad network that most people use is Google AdSense which is known for relatively high pay outs and being a reliable and easy to implement system. Some companies make their entire living from AdSense.
However, AdSense is not the only ad network on the block, and there are some out there with slightly less stringent requirements (for all those of you who own gambling sites) and that are less likely to simply close down your account (as several webmasters have reported Google doing).
At the same time you might choose to combine multiple ad networks. You can do this using AdSense if you are using another similar network, but if the method is sufficiently different then you can double up if you so wish – for instance you can use ‘in text’ ads such as Kontera for monetizing your site.
However, Kontera has a relatively very low CPC (Cost Per Click) and can in some cases distract clicks away from Google rather than doubling your clicks as you might have hoped. It has a CTR though so has some value for sites with very high volumes of traffic.
Monetizing Your Site With Affiliate Products
Selling affiliate products is often more profitable on a per-click basis but you will have a much lower conversion rate as people have to actually put their money where their mouse is and buy something in order for you to get any benefit.
Amazon has perhaps the most popular affiliate service allowing you to get a cut for recommending a range of their products. However, this is again a relatively low cut, and you can start monetizing your site from using more services. Most stores have an affiliate plan.
Learn more about: How To Make Money With Amazon
Clickbank is a digital product store that provides a great way for you to find many other partners and sell such products as eBooks, software, etc.
Learn more about: Fastest Way To Make Sales On Clickbank For Beginners
Monetizing Your Site With Your Own Products and Services
What you need to recognize in all of these cases however without exception is that you are at the bottom of the pile if you are making money in this way.
At the end of the day you are getting paid to send people away from your website, and as those advertisers are willing to do this that tells you that they are worth more than you are getting paid for them.
As such, the most effective way to start monetizing your site from a visitor is to sell products and services. Now you can do this by buying and selling items wholesale and making a small profit on each one, but this will require a lot of time, administration and storage space.
Better is to make that money by selling products and services that are free for you to produce en-mass. The best example of this is to sell e-books and even print books (where you use POD services) which requires no work on your part once they have been set up.
Likewise, you can sell subscriptions to your site, copywriting and web services, or even a ‘course’ which might consist of some regular e-mails, a book and subscription in one package. And people will be willing to pay a lot for that if you market it well.
E-books offer the simplest way to start making money from your website right away though, so let’s take a look at how you can start making money this way first of all.
Creating and Selling an Ebook
First of all, you need to make your product. This can be a book, a course, a series of videos or a range of other things. The theme here is up to you, but self-improvement of various kinds – such as dating, weight loss or money making – are very popular evergreen topics.
Another tip is to think about your target audience. Choose one market, and design your product specifically for them and you will have more success than more vaguely aiming your product at everyone.
Think about your demographic and create an imaginary person in your mind that would be your ideal customer. Then, as you design your product ask yourself – would ‘Dave’ like this?
Learn more about: Creating Your Own Ebook
Now you want to be able to direct your visitors as necessary in order to convert them from visitors into cash. Here’s a quick question that can often be highly illuminating regarding your site – when someone first visits your home page, what do you want them to do?
This is what you should be wanting from your visitors: an e-mail address. A great way to do this is to give something away for free. By giving away a free chapter of an e-book for instance, or a free video from your course, you will be able to exchange that for an email
Then once you have their address, you will be able to market to them directly through their inbox. The great thing about that is that even if they don’t stay on your site, you will still be able to continue to market and promote to them.