Website vs. Facebook Page
If you don’t have your own website you are living in someone else’s house and you need to evacuate right now. What do I mean by that?
Your website is a real estate asset that you own on the internet and a Facebook page is a page on the internet.
What if you build your entire business on Facebook as a lot of people do? They build their entire business on Facebook which you don’t own, Facebook owns. The old saying is if you’re not paying for the product, you are the product!
The thing is that it’s really easy to set up a Facebook page which is why a lot of businesses set up a Facebook page as their entire business model. It’s free and easy but here’s the thing, Facebook could throw you out at any time.
They could get banned in your country, they could shut down your page, they could charge exorbitantly for showing ads to your customers and they could stop showing your news to the people who’ve already liked your page.
All of these actions have already happened with various businesses Facebook pages, so here’s what you need to know. You need to figure out whether you’re ok with Facebook running your business or whether you want establish a real home on the Internet.
By owning your real estate, what I mean is get a website or a blog that belongs to you. You’re not solely relying on Facebook or any third party social network. You need to have your own website before you start going out and promoting your business on social networks.
Advantages Of Having Your Own Internet Real Estate
So what are the advantages of having your own blog or website on the Internet? Well, you control the design, you control the content, you control the URL. Your URL doesn’t have to have a third party’s URL showing up there, it can be entirely your business’s URL.
If you own your own website or blog you choose whether to run ads, you choose whether or not to run as you choose which type of ads you want to run if any at all.
You choose to do business your way as long as that way is legal and ethical and as long as you stay within those boundaries you can do pretty much anything you want on your home on the internet.
So now you may ask, well a lot of businesses have social media presence and what is the relationship between having your own website or blog and promoting it on social media?
Understanding The Hub Spoke Model
I call it the hub spoke model and this relationship is basically like a wheel. So in the center of the wheel is your hub, which is your website or your blog and from this hub you have spokes coming out which are your social media networks.
Together your hub and spoke makes your wheel go around, it makes your business turn. So when you think about having the center, that is where you want people to come and that is where you want to establish your home base which is your website or your blog.
You use social networks and social channels to promote whatever content it is that resides on your hub. So that’s how you view your business model as a whole.
When you view it as a wheel you can then use social media to attract fans, get leads and get more customers to drive more traffic all back to your own website.
If It’s Not On Your Real Estate You Don’t Own It
I want to leave you with a quick little story. I have a friend who is an amazing writer and she established a Facebook page and pretty soon she started getting a lot of traction and a lot of fans.
One of the problems that she faced was all the content on Facebook was chronologically listed and it would disappear after a while from people’s newsfeeds because it would just go down and get lost.
When people wanted to read something old that she had written there was no way to find it. I’m happy to say that this friend of mine has now transitioned all her content from her Facebook page to her website. All her content is now completely searchable.
Now people can enjoy her posts over and over again at any time that they want. They’re not restricted by Facebook anymore and she owns her own website and is building up her brand on her own website.
Website vs. Facebook Page – Conclusion
I hope this has given you an idea of the difference between a website vs. Facebook page and you understand how years of work building your brand, writing content and building a loyal following can all disappear in a minute.
I really want to know what you think about this and if you already have a Facebook page are you going to get a blog soon? Are you going to own your piece of real estate on the internet. Please let me know in the comments below.
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