Why You’re Not Getting More Web Design Clients
So you want to help people develop their websites. I got bad news for you, nobody wants to buy your web design services. The truth is nobody wants to buy web design services and here’s what I mean.
So let’s start with what you’re thinking as the web design expert. You understand how websites are put together, you understand their value, you understand what’s involved in the art of web design so you’re thinking about stuff like this you’re a web designer.
You can code it in a variety of different coding languages, you can develop content for a website, you can design graphics, you can do you can check web browser compatibility, you can improve website loading time and all the other things that go into your expertise.
But here’s the breakdown, here’s the disconnect, here’s the issue. That’s not what your client is thinking, here’s what they’re thinking.
Our website looks old and we want it to look new, our website should explain our services better, our website should rank higher in Google, we want to be able to add video on our website, we want to be able to blog at our website.
Give Them What They Need
Can you see that there is a difference between what they’re thinking and what you’re thinking? Nobody wants web design services, what they want is their problem solved.
So these are all things that your best client is currently thinking about that reflect their problem. You’ve got to focus on their worst pain, the problem they want a solution to.
In order to do that you need to do less pitching and more listening. Ask questions, your prospects will tell you what they’re wanting if you take the time and seem to be seriously interested in helping them.
When you have the ability to share a tip that they can do themselves or fix a small problem for free that they’ve been struggling with they’ll end up keeping you in mind down the road, you’d be their best buddy.
You’ve got to take an actual interest in their struggles and figure that out. Once you do you’ve got to have an outreach plan. You’ve got to consistently be in this conversation all the time always asking people about what their worst pain is so you can offer up a solution.
It’s Really Not About You
I see it all the time, people pitching businesses for SEO, web design, etc. In order to be successful in this business you’ve got to be open to listening to biz owners.
Not every business needs a website but most want more customers, more leads, more profit. Start focusing more about their business and less about how much money you can make from them.
Don’t be afraid to share tips and make suggestions that they can do on their own, it will help you establish yourself and build your trust factor and that my friend are the keys to the kingdom.
Most of these biz owners have no idea of how online marketing works in relation to their business. They simply know they need a video, update their site, get a Facebook page, get in the Map Pack, etc.
Of course it’s always good to do your research on the biz owner you’re focusing on. I will check out their website, see what they are trying to rank for where they are in Google rankings. I will check to see if they have any videos or if they have a Facebook page.
Once you know this info going into a call or meeting at least you have an idea of what’s going on. The simple fact is most business owners need more customers. They don’t understand all the marketing terms or strategies, they just want customers.
For an example, I don’t know anything about roofing, all I do know is I need a roof. I don’t care about the technical side of it I just want it done and done right. Same goes for your customers.
Once you start talking about keyword research, Google updates, autoresponders, you’ve lost them. All they want to know is can you get them more customers, will their phone start ringing more.
One way to do this is you can show them their competitors. Biz owners may not know online marketing but they do understand if they’re competitors are making more money than they are.
Show them how and why that is happening. If you show them a competitor that has a beautiful site and they don’t have a site at all, that’s one way but if you show them their competitors are on the first page of Google and show how many searches are done per month, they start getting the point.
Why You’re Not Getting More Web Design Clients – Conclusion
I hope this post has given you some insight on why you’re not getting more web design clients and how you can start turning that around.
Of course you’ve got to get your foot in the door first but by asking them what they’re struggling with instead of pitching them what you want it will be much easier.
If you have any questions or anything you would like to cover in a post or video just leave them in the comments below. Make sure to check out some of my other posts to help shorten your learning curve and if you’ve found this helpful share with your friends.